Orthopäde mit 2,1 Mio. Dollar Umsatz skaliert seine Praxis

0:00Unternehmer/Gast I'm an orthopedic surgeon with emphasis in orthobiologics and regenerative medicine. Um we do about 2.1 million. And that was with a shift in the last year of more of an insurance-based practice to more of cash-based services. >> Awesome. Congrats. Um so, obviously we want to continue to grow that. We think that we could get to 10 million. Um Ed encouraged me to mention that a lot of that cash-based stuff has come on the credibility tailwind of some fortune exposure on the Joe Rogan podcast.

0:35>> Oh, cool. And so, the question is and I've made mistakes along every one of these part of the list. >> And but the question is we would like to we think our problem is top of the funnel because our close rate is very very high, like 80%. Okay. Um but we think there's a we need a way to bring more people to us that know and understand what we do and are looking for this. Uh-huh. The challenge is the marketing around it and you mentioned earlier with healthcare is that we're not really allowed to say some of the things uh in that way because of limits with the FDA and the FTC. So, how would you leverage some of these things and attack this from a marketing standpoint?

1:21Well, you have the Rogan podcast. Do you get everyone to listen to that? Um no. That might be a pretty good >> Well, the people that you want to buy your stuff. So, if I were to if I had if I had 60 seconds uh to answer the question of like how do I fix this business without any other context, um I'd be like, okay, who are the highest likelihood candidates for the service that you sell?

1:50Let's put them into an audience. And then the thing that we're going to give them or that we're going to encourage them to listen to is a truncated version of the Rogan podcast. And they're going to want to listen to that anyways because it's probably a topic they would be interested in because it's Rogan. Plus, if they are in the demographic, then they would want to listen to it. If they listen to that podcast, and then you just have follow-up to those people. It's like that podcast does the selling for you.

2:17So, basically that would function as your video sales letter in the process of selling those customers. Any problem with that you could see from leveraging that from like for example, somebody building their business off of something that developed as a result of their interaction with you. So, what you can do is you can if you want to be clean about it, you just run it to the episode.

2:42And then you just have to measure return. I don't know if you did CTAs or anything like that, but if you don't truncate it at all and you just say like here's the episode, let's drive traffic to it. And we just know the difference is that it's not you know, every single person's going to listen to Rogan. A very small slice of that are people who might be interested in your stuff. If you only had people who were interested in that stuff who listened to the podcast, what percentage of those people then take the next action? So, that would be like again, if I have 60 seconds, both hands tied behind my back with zero ability to do anything else, I'd be like, let's just get as many people who are in the target audience to watch that thing or listen to that podcast and then see what happens. That would probably be like the first move.

3:17Um the second move would be like, okay, we'd have to do a deeper dive on okay, what are the patients? Where are the kind of like centers of influence for for them? Is it like is this better as an affiliate play? Is this better as a content play? Is this better as a paid ads play? Um and then saying, okay, based on your skill set, we think this is the lowest lowest risk opportunity that we can pursue to get new new customers in the door because right now you could take more customers, right? Or patients, sorry. Yes. You could take more patients. Okay. And everyone's that comes to you is national, they fly in or is it local? Both.

3:48Alex What's the majority? >> more local. Oh, really? Okay. Well, then Well, so let me say this. >> Yeah. More local in general, but more from out of town that are specifically coming because of that. >> I would probably so, said what I said before, I would take that same idea, but I would just drop a 50-mile radius pin on the map and I would just focus on local because if you know the guy that Rogan talked about who did this thing is 50 miles from me, you're like the likelihood that you want to go do this thing is pretty high. And so, that demographic, that's the lead magnet. And then the thing that's missing in your process is you have no one who does sales, right?

4:25Alex We do now. You do now. It's very common for healthcare to just have no sales whatsoever. And so, you just need one person who's going to start working those leads so they can start booking appointments kind of proactively. Hey, did you get a chance to watch the podcast? What was the most interesting part for you? Oh, are you struggling with something like this? Well, it sounds like it might be a good fit. Can I tell you about it? Great. Let's uh let's get you set up uh with the doc. We'll get you all taken care of. That would be like that's my 60 seconds, hands tied behind my back um way that I would solve it. But the thing is you have this asset. I would like to leverage it in a clean way that doesn't, you know, [ __ ] up that relationship. And I think that would probably be okay if you push traffic to his asset.

5:04So, if we did a if we did a YouTube video and you ran ads to the YouTube video, I I mean, you're promoting my show. So, that's clean. Okay. Does that make sense? Yeah. Thank you. Yeah, you bet. If you're a business owner and you're not growing as fast as you'd like, I'd like to give you a free gift. So, my team and I put together the $100 million scaling roadmap, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly, where they got stuck and how they got past it. And so, we broke it in these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so, no matter what you're struggling with, someone else has already struggled with it and solved it. And so, I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you deconstruct the business and you're trying to scale, we'd love to help you out. On the thank you page, you can just book a call with my team and we will look at the business, see if we can help, and if we can, we'll invite you out to Vegas and we'll do this in person live.