Wie ich meine Identität verändert habe

0:00How often do you get emotionally tied to outcomes? >> Um, I would say less and less over time. I'm sure that there it depends on the outcome. Um, yeah, it depends on the outcome. >> What outcomes are you still emotionally tied to even though you may know better? >> Well, I think if the book launch for my next book that comes out, like if that goes well, I'll be stoked. If it doesn't go well, I'll be bummed, [laughter] you know, like those are like, and I'd say on a micro level, like we always hope that, you know, a YouTube video does well. you know, we hope that, but obviously we have our constraints of like, okay, well, do I want this to be for a business owner audience or do I want this to be for more of a beginner audience? If it's a beginner audience, I have to kind of recalibrate my expectations because it'll get way more views. So, um, it's not like I'm a robot. I think I would say that my my emotional regulations just gotten better over time. It's not like it doesn't exist.

0:42>> What other parts of your identity have you had to kill to become where you are right now? >> Um, plenty. Um, >> I know one was attachment to the approval of your dad. That's something that's been spoken about quite often. any other >> yeah I think so it really depends on how we define identity um but if we define that by the actions that we take like if you were to describe somebody like he is this way you really describe it by the actions that person does right it's very hard to say someone is something without doing something about it right um we even describe people by what they do like he's a carpenter he is selfish which means that he acts in selfish ways like it's all based on activity and so um for me like the changes in behavior which then ladder up to identity um I've had to become more patient I've had to figure out, which I define as figuring out what to do in the meantime. I've had to just had times where I'm like, I just I need to let I just need to let the let the turkey cook. I just got to let it cook. There's nothing like I shouldn't the right the right task for me to do is nothing.

1:34>> Um I've had to learn that. Um >> wasn't an easy change to like permanently >> tremendously hard. No, I don't think it's permanent. I think you have to fight it every day like addiction. >> And so you think there are certain characteristic traits people just naturally have or aspects of their identity that they will have for their entire life. They just have to be able to detect which ones keep them weak and then it's an active battle for the rest of their life. >> I guess instead of anthropomorphizing, so kind of like humanizing the things that we're fighting against in terms of behavior, it's more thinking like I have been rewarded in the past for behaving in this way. And so it's hard for me to change that behavior, but I realize that that behavior no longer serves me. Now, you're still going to have the memory of the reward of doing that thing over and over again. And so, um, what's what's really tough about human behavior is that, uh, punishment fades, but reward sticks. Meaning, like when you go out and drink, if you drink too much, the next morning you're hung over, and you're like, I'm never going to drink again. But then a week later, you're like, you remember the reward, but you don't remember the the the the punishment, right? It's the same reason that people go back to exboyfriends and ex-girlfriends. It's like they remember the good times, but they forget about the bad times. So, punishment fades, but reward sticks. And so the hardest behaviors to change are ones that have rewarded you in the past because you will tend to remember the reward and want to repeat them. And so the only way to really beat those is to find something to do instead that rewards you better. Real quick, I'm going to show you the exact 10-stage road map from zero to 100 million plus that less than 1% of companies finish I've now done multiple times. And so I can say with a lot of confidence that these are the stages as headcount increases that you need to get through. And I broke each of these down by eight different functions of the business. what the constraint feels like, like what are the symptoms of it when you're going through it, and then what steps we actually took to graduate. And we've done this across software, physical products, uh, service businesses, brick-andmortar, all of this, and it works. And it's my gift to you. It's absolutely free. And so the link's in the description, but you just go acquisition.comroadmap.

3:24Just enter your info and it'll spit it right back to you. Offering.