Weniger Ausreden, mehr Output: die einfache Wahrheit

0:00the first thing you do is you do more. And for most small businesses, they're they're doing so little and think they're doing so much. And it's it's a huge gap in in understanding. And so I'll I'll tell this this story that's that's probably the easiest way to explain it, which is when I had my first gym, I called up a mentor. He had 20 locations. I said, "How do you advertise?" He said, "I use flyers." I said, "Okay." So I put 300 flyers out.

0:26It didn't work. I called him back. I was upset. I said, "WTF?" He said, "Slow down. What was your test size?" And I said, "What do you mean?" He's like, "Well, your test size." So, like, I mean, the 300 was the only amount they put out. I was like, "Well, yeah." He's like, "Well, our test size is 5,000 flyers, and then once we have a winner, then we do 5,000 every day in terms of flyers that they put on cars to get people in the get people in."

0:55And so over a 30-day period, he would be putting out 150,000 flyers. And over a 30-day period, I put out 300. And so he was in a very real way doing whatever the math is there, but like 300 times whatever, I don't know, a lot more 500 times the math. Sorry, 500 times the flyers that I was. And of course, he was getting a better result. And so one of the fundamental misconceptions of small businesses is that they mistake they mistake low volume for volatility.

1:23Meaning if you if you're not sure where your sales come from and you get one sale here and then you know two weeks later you get another sale and it feels sporadic. It feels volatile. Well, there is a certain amount of advertising activity that is occurring over that period of time. And we know that a month passes and you get one to two sales. And so the companies that are in your space that are doing one to two sales a day take what you're doing in a month and they do that every day. and I know that you can get this and I want to put this in context here. I hear I would like to build a personal brand and I say cool and then I ask how much content are you putting out and they say you know I put out you know one or two pieces a week and I think like that's amazing. Um for context for anyone who's listening to this we put out 450 pieces a week and so the brand that we have is way larger because we do so much more than you do. And that's it's people can't fathom the idea that someone works two times, five times, 10 times, a thousand times more output than they are doing.

2:28But it is usually the reality of why they are getting a thousand times more than you're getting. And fundamentally, this is the concept of leverage, which is, you know, the that you get more for what you put in. In the beginning, you're the one doing the flyers. Then you get leverage because then you make enough from those flyers that you can look at your time study and be like, "Okay, I can pay two guys to do these flyers and I can get eight hours back." That would be amazing. But now you've got two guys doing flyers, which is still double what you were doing. Now you have double the revenue that's coming in. You're like, "Okay, should I hire more guys? That's more. Or should I do something better? Should I change my flyer up? Should I change the offer on the flyer? That would be better. Or should I start Facebook ads?" Well, the new which would be Facebook ads is the 10% thing. Now, when you're looking at allocation of resources, let's say we're now fast forwarding a little bit into a company that has, you know, profit that they can do stuff with. Part of the reinvestment is insurance for the future. Real quick, I'm going to show you the exact 10-stage road map from zero to 100 million plus that less than 1% of companies finish I've now done multiple times. And so I can say with a lot of confidence that these are the stages as headcount increases that you need to get through. And I broke each of these down by eight different functions of the business, what the constraint feels like, like what are the symptoms of it when you're going through it, and then what steps we actually took to graduate. And we've done this across software, physical products, uh service businesses, brickandmortar, all of this.

3:46and it works. And it's my gift to you. It's absolutely free. And so the link's in the description, but you just go acquisition.com/roadmap. Just enter your info and it'll spit it right back to you.