Was tun, wenn Konkurrenten dich kopieren

0:00They cannot copy your proof. People want to gain reputations. They want to be known for certain things. They want to get status, but people can copy your promises. They can copy your services. They can copy your logo. They can copy your name, but they can't copy what you've done. I have sometimes younger entrepreneurs who reach out and they're like, "Hey, I want to build a big brand." And they're like, "I want to start making content." But I advise them to only make content if they're truly documenting and don't transition into teacher mode because the thing that will build your brand is the stuff you do. Like we look at the business titans that are out there, right? You look at Elon. You look at Bezos. You look at maybe now Sam Altman.

0:40You look at Jensen Huang from Nvidia. And they now have these quote big business brands. Steve Jobs, Bill Gates, Warren Buffett. They are considered probably the leaders of the business world in terms of thought leadership. But did they get there by building personal brands or did they get there by building personal businesses? And then by building personal businesses, which I'm joking here. They just built big ass businesses. By extension, people wanted to know who was the person behind this big business. And then they built their credibility before they built their likeability. Everyone wants to put the cart before the horse. Everyone wants to put the They want to eat the pudding before they have the proof. You know, the proof comes before the pudding in the real world. In a world where anyone can say anything and get instant reach, trust is the thing that is the scarcity.

1:24That is the That is the rare commodity. And so the idea is if you want to build a really big brand, then you want to index super hard on trust. And the way that people can trust you is that you do what you said you have done. The reason Mr. Beast videos worked is because he used his videos as proof. He didn't say, "I am super knowledgeable." He said, "Look, I did something that no one else is willing to do." His first video that went viral was him counting to a million or something crazy. Right? And so he did something that other people were not willing to do. And so he just happened to have documented that thing. And so if you're like, "Well, how do I get proof?

1:55I'm so young." It's like we used should do epic stuff and then people will be like, "Wow, he did epic stuff. This is interesting." And so, it still requires epic amounts of work in order to do that. The reason that there's such a misconception about overnight success is that it's just that there's a threshold over which you are good enough that you go viral. All right? And so, this is call it like here is the viral, you know, viral moment. All right? So, this is our viral moment right here. The thing is is that we, the person, lived this whole life. What we in the public see is this moment. What happened since.

2:27And so, we have the perception of overnight success. And this is why it's so difficult for people to wrap their heads around because they want to model what they see, not what occurred. And so, we have to model what they did, not what happened. And so, this fundamentally is the inputs. This is what they put in for a long period of time. What we see here is the output. This is what's visible. And so, this is where it gets especially difficult for people trying to learn is that most people get rich and then they get weird.

2:53And then what happens is people then try and copy what they do here, not what they did to get there. And so, they copy the wrong stuff. They model the plateau, not the rise. So, you don't get rich by flying on private jets. You get rich, then you can fly on private jets. Real quick, if you're a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So, my team and I put together the $100 million scaling road map, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly, where they got stuck and how they got past it. And so, we broke it in these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at. And the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so, no matter what you're struggling with, someone else has already struggled with it and solved it. And so, I'd like to give you this thing absolutely free. You go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you deconstruct the business and you're trying to scale up, we'd love to help you out. On the thank you page, you can book a call with my team and we will look at the business, see if we can help, and if we can, we'll invite you out to Vegas and we'll do this in person live.