Vertriebskalender mit qualifizierten Leads füllen

0:00Alex Hormozi, I love you. >> [laughter] >> I love you, too, man. Let's rock. >> uh so, I'm I'm Abram. I I have an easy, natural weight loss program for women online. Uh we do $4.1 million a year right now, and we'd like to be at $12 million a year. Okay. Uh what is stopping me is consistently filling the sales calendars with qualified leads.

0:27And if I don't solve this problem, then you know, my team can't support their families, and not hitting my goals bothers me to no end. Um so, how can I get more qualified leads on my sales reps' calendars consistently? Yeah, so they can feed their kids and not be homeless. What are we doing here? >> Right. All right. So, uh primary way of getting customers right now?

0:49Uh it's uh basically 50/50 between Meta ads and organic. Okay. And is it IG is your your organic? Uh mostly uh it's Facebook and Instagram for the organic. Got it. So, it's Meta. All right. So, Meta organic and then Meta ads for uh Correct. >> Yeah, on paid. Okay, got it. Um what's uh what's price point and what's CAC?

1:15My price point is $10,000 for a year, Okay. or $5,000 for a downsell for a year. Got it. I'll pull up our cost to acquire a customer right now. It is $1,193. Okay. Cost to acquire a customer. And is that paid or blended? Blended. I don't I don't know how to separate them anymore ever since I've been doing paid and organic. Mm.

1:43Okay. >> it's really hard because like they'll they'll go through one path, and then they end up out the other end, you know. >> I got you. So, 1,100 is blended? 1,100 is blended, correct. >> Okay, that's not bad. Okay. Um all right. And then you said 5 and 10K, what's the average ticket? The average ticket is is 5,087. So most people go for the five. So you anchor at 10 and then most people drop down to the five.

2:12Correct. Yeah. >> Okay. Got it. All right. 57. Okay. Got it. So you need to scale your your your demand gen side. All right. So >> [sighs] >> Dude, we lost his top man. Um Uh >> [sighs] >> it's tough, man. The reason it's tough is there's no revenue retention in the business. Right? Like after you sell this thing, I'm guessing they don't buy something else, do they?

2:40Uh yeah, we sell them into our back end the community for it. They typically stay on for two to three more years. Okay. What's the price point of that? Uh that one is like a fourth the price. We We basically we took the money models um approach where we Yeah, exactly. So uh after the first one, we sell them for basically half the price. So like 2,500 up front and then we they do a monthly recurring. And then they get to keep that monthly recurring for as long as they stay in the program. And what's the price point of the monthly recurring?

3:08Uh it's anywhere from 50 to 150 dollars a month. >> Yeah. Got it. Yeah, yeah. And so that's where the churn is super low cuz they pay So what percentage of people go into the 2,500? >> Uh 70% go into the 2,500. Yeah, but that >> dude. Yeah, and they're they're actually thanking us on the sales calls now because they're like, "Oh my gosh, I cannot believe you're letting me do it." Cuz we increased the price for our program by 1,000 dollars every six months. We're very public with it. So everyone that's in the program already, they're like, "You know, we have people that joined for 3,000 dollars before and now they're like, I get to pay, you know, Yeah, 100 bucks a month.

3:43>> 1,500 dollars plus, you know, 100 dollars a month and they're like, "Oh my gosh, this is the best thing ever." Dude, I love it. I almost wrote a whole chapter on it. I love it. Uh >> [laughter] >> Okay, cool. So we have to increase demand. I mean, if that if these numbers are true, which I'm assuming they are, right? Um if you had a 3-month a 3-year stick on 100 bucks a month, uh you've got 10k on the back, right?

4:05Plus the 2500, you got 12.5, plus the 57, right? So, you're you're at almost, you know, 18,000 in LTV, right? And a lot of that's margin. Yeah. Yeah, a lot a huge part of it is margin, yeah. What's margin right now? On four. On Oh, like what do what do we take home? Yeah, what's your net? Uh my net for uh crap, I'd have to pull up the other ones, but um it anywhere about 120,000 a month I take home for my what I take home. Oh, a month. Okay, got it. I was like, what the hell? Okay, got it. So, you're doing uh 1.4 on four.

4:45Yeah. So, that's like the net net. Like if we're just talking about the uh net operating costs or things like that, or you just mean like net that I take home. Yeah, that's what I'm saying. So, you got So, yeah, so you're at you're at like 30-ish percent net margins, somewhere in there. Yeah. Okay, got it. >> [sighs] >> Okay. So, what happens when you scale your paid? So, ever since Andromeda hit, it's been way easier to have profitable ads. Like it's so crazy because as soon as you put something up, you spend like $30 and we get a 5k painful like the next day.

5:18Yeah. And then a week later, it is just hemorrhaging money. Like and it or or the lead quality just goes to [ __ ] like right away, and we have to shut it off. So, um I'm basically just cranking through a ton of like things for to feed the Andromeda engine. Yeah. And that works to a point, but I can never seem to scale it up to wherever I want to get I've never found a I've not found a true winner in like I feel like a year now. They've all just been really short cycles.

5:49>> cuz the game has changed. And so, what you need to build So, this will be really This will be really good for a lot of people, not just you. So, you obviously have Like when you have weight loss in a business like yours, it's all demand, right? And so, um rather than me say, "Hey, let's make more better content." I think that that one seems obvious. Um I think what you need to build is kind of what I was talking about from the tax side, but you need to build this You need to build a self-licking ice cream cone within the business that can basically make you an affiliate army. So, for example, like we put out gosh, I'd say collectively probably 500 pieces of creative a day.

6:25And so, you just aren't putting nearly enough creative out, which means like if that is the if that is the true limitation of the business, which it is right now. Like right now, the thing that's limiting your business is your creative. You need more creative. And so, that means we need to have a process or a system that creates creative. And so, my my curiosity would be is there a way that we can create a cycle for your customers to make reels and shorts about your stuff and basically keep their instead of paying $100 a month it's like you can pay $100 a month or you can make me two pieces of content a week or five pieces of content a week.

7:06What does that content look like? Then you would look at all the strongest hooks in weight loss. Tell them what those hooks are. Let them use those hooks and also make their own because that's how you discover new ones. So, what you need to do So, are you familiar with TikTok Shop? Yeah. Okay. You want to create your own TikTok Shop affiliate system fundamentally for people to create creative to promote your thing.

7:37Like this is what will take you from 4 to not 12. Like this will take you to 50. Like this is the highest point of leverage in the business for you. And so answering the question like how can I get 100 people to make me five pieces of content a week? So you get 500 pieces of creative. And with Andromeda the algorithm will read number one what they're saying. Number two what they look like in the room. And so it will match Mhm. Because all Andromeda did which is why the ROI is so high is they just took the the idea of national ad campaigns is like gone.

8:10It's all subsegments because they want the they want the process rather they want the experience for a consumer to be feel like the algorithm is so catered to them. Which means that advertisers can no longer just be like "Hey, buy my shit." Right? It's like you have to be like, "Oh, you're just like me who look like you and you talk like me and you're making this recommendation." Now more likely. So marketers love it and hate it because it's your experience is 100% what Andromeda does. You get better ROAS and it burns out in two days.

8:40And so I just happen to come like the biggest gift I ever got was I started as a local business owner. And so I had the same 100,000 people I could advertise to. So I had to make [ __ ] loads of creative before it was cool. So that's why I I I I've I've flexed this muscle a lot. And so it it but your needs at your spend is beyond like you're you're going to need I'll make your target 500 pieces a week.

9:07500 pieces a week from the my clients just talking about whatever these hooks are. So if 50/50 static and um uh static and video. Yeah, that was going to be my question because the when I have Andromeda, I have that's exactly what my split is right now. It's like 50/50 text and images and video. But the messaging has to be 100% unique between every single creative for it to crank like that. And I I mean like literally nothing is the same. Like the like the entire thing is all of them are like 100% different. That's why they crank so much, but so if I have my clients doing this and they're putting out this five-piece of content, am I telling them, "Hey, these are all the best hooks. Everyone record these best five hooks?" They can make the same hooks.

9:54They'll be fine. Yeah, they get to like they can like if you have different people saying the same thing, that's totally fine. Okay, that would still that would still be okay. What about do I need to worry about like brand messaging inside of like what they're saying? Well, you can approve it. I mean, you can watch them. Oh, no, I mean like like I want to sell easy weight loss for women. Do I have to make sure that they say that specific thing? You know, like or do I have to say like hey, I lowered my cortisol. If you can get that past the ad scraper, if you get easy weight loss for women working, amazing. A lot of I mean, you're skating on thin ice on that one.

10:27Yeah. So >> Easy, fast weight loss. >> [laughter] >> Yeah. The only thing else you need is free and you'll be and you hit you'll hit the >> [laughter] >> Yeah. Free guaranteed? Yeah. Fast, easy, free weight loss. Uh no, that's what you need to do. You need to build out the machine. Um and do you already have um AI automation set up so that you can get 100 or 200 uh statics a week just cranking to you uh without you doing anything?

10:53Uh no, I write out all the copy. Um No, man, that's >> every day. No, dude. No, dude. Yeah. That's that's done. >> I I've tried Yeah, cuz I've done the uh the AI ones I've done or I guess it's all testing cuz I don't know. Like some of the ads I think suck ass and all of a sudden I put them out and they rock. So like I don't know what's going to be good. So if I'm putting out the different like text and imaging things, do you have like best practices that you guys have seen work right now where if you guys are are you doing like five different um image or one image and like five different copies and then you're doing advantage creative for anything specific that you guys are seeing? Dude, we're just cranking so much variety and then whenever we do have winners, we add it to the winner the winner sheet and then that feeds the AI.

11:39Gotcha. Oh my gosh, why am I not doing that? I took my winning emails. You know I should why am I not taking my winning ads? Like all right, so makes a lot of sense. Good talk. Awesome. All right. >> [laughter] >> Appreciate you, man. I will definitely do this. Yeah, thank you so much. >> Yeah, you bet, dude. Rock and roll. If you were a business owner and you were not growing as fast as you like, I'd like to give you a free gift. So, my team and I put together the $100 million scaling road map, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it. And so we broke it in these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources and finance. And so, no matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information and if you want us to actually help you deconstruct the business and you're trying to scale, we'd love to help you out. On the thank you page, you just book a call with my team and we will look at the business, see if we can help and if we can, we'll invite you out to Vegas and we'll do this in person live.