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Was du mitnimmst
- Medizinnahe Dienstleistungen wie dauerhafte Haarentfernung haben oft viel Preisspielraum nach oben.
- Vorher-Nachher-Bilder eignen sich perfekt für organische Werbung auf Instagram.
- Erst organisch posten, dann Google Ads, dann Meta Ads, in dieser Reihenfolge testen.
- Besser Pakete mit mehreren Terminen verkaufen statt einzelne Sitzungen einzeln zu berechnen.
Volltranskript
Das Transkript ist das englische Original mit Timecodes. Die deutsche Zusammenfassung steht oben. Sprecher werden automatisch zugeordnet.
0:00Albus Tube, I have a beauty salon in Romania. Uh, most money come in from permanent hair removal. The rest of people pay me rent. How can I scale it? Okay, permanent hair removal. Oh, Jesus. I was thinking like [laughter] I was thinking I was like, who is paying for this body hair? Got it. Okay. H how can I scale it? I find it difficult to get customers and my costs are high. Okay. Um, most Okay, most the rest of the people pay. Okay, got it. So, um, I mean, I'm going to guess that you're I'm not sure if you're running ads. You might be mispriced, but usually like this is something that I call pseudo pseudomedical, which is one of my favorite spaces to be in because you have so much pricing power. Um, so I don't know the rules in Romania. I don't know if they're like super tough to uh to do pseudo medical type procedures there. Um, and I probably won't try and translate US prices to you guys, but like I'm guessing I'll just do relative.
0:56So, the cost of a generic haircut here is probably somewhere in the neighborhood of like $75 if it's like the commoditized haircut price. And the cost of laser hair removal for a package um of call it like 6 to8 will usually be like $2,500. And so maybe you can make that appropriate difference. And so if you're looking at your price points compared to like your hair stuff that you do uh compared to your removal stuff, that might give you an idea of maybe that you're mispriced within Romania. Um, secondarily, I think this is a it's super visual in terms of the nature of what you sell in terms of before and afters. And so, I think organic Instagram for sure uh will be like monster for you and given um how small Romania is, I think that that actually might work pretty well. Um, so I would go organic first with before and afters. That's like easy to do. Uh, Google AdSense would be the second thing in terms of speed. Well, Google AdSense will be faster than than than posting.
1:48Um, and then the third is that I would uh run meta ads. That would be my like three-pronged approach. It's like we probably have to change the price. You probably need to sell bundles, not sessions. You need to make sure that you're priced appropriately. And then give it all of that. Then we use those three marketing strategies. Cool. All right.