Wie sich Social Media verändert hat

0:00is there was a lady that I met who talked about how to bill insurance as an RN. That was her niche was just specifically billing practices for RDS, excuse me, registered dietitians uh for insurance. That's all of her content and her content like on average got like 28 likes per thing and she was doing like a million plus a year uh 90 whatever percent margins uh in that business because guess who sees it? RDS who are billing insurance because right now interest media rather than social media is kind of ru ruling the world and so Andromeda had a big update in terms of being more specific about ads and I would imagine I'm guessing that the content engine is just as good if not better at figuring out exactly who you are and so it already knows like like it the the algorithm knows who your customers are and the more you make it not about that the more the less likely it is that they're going to see it. So, I think the big big day one decision that you have to make if you're making content is am I making a personal brand that I'm going to keep forever or am I am I making media to drive to a specific business? And so, I think if you make that decision, if you're going personal brand, I'm going to keep it forever.

1:07Then you're going to sprinkle in ultimately the brand will end up being ideally a perfect reflection of you. Like when people meet you in real life, it should be there should be no surprise. They should know that oh, Alex is into fitness. He also has some dark philosophy. He also likes business stuff, right? Right. And he tends to be a little bit hardcore, right? But I also have a weird sense of humor. And so like that's me, right? Um and so do does do all of those things feed business?

1:33Maybe, maybe not. I don't know. But like that's me and I can do that for a long time. If I was like, I just have to make stuff for business. Um then I think it would pitch and hold the content, but it still for sure would drive more revenue. like the highest grossing video that we have on uh that's like driven the most sales for us has like 180,000 views which is for my channel half of my channel average. Um but it's a very specific video about how to train a business and so is that like what's the answer? I think you decide whether you want to keep it forever or it's just a business thing and then you can cater your content to that. Real quick, I'm going to show you the exact 10-stage road map from zero to 100 million plus that less than 1% of companies finish I've now done multiple times. And so I can say with a lot of confidence that these are the stages as headcount increases that you need to get through.

2:20And I broke each of these down by eight different functions of the business, what the constraint feels like, like what are the symptoms of it when you're going through it, and then what steps we actually took to graduate. And we've done this across software, physical products, uh service businesses, brick-andmortar, all of this. and it works and it's my gift to you. It's absolutely free and so the link's in the description, but you just go acquisition.com/roadmap. Just enter your info and it'll spit it right back to you.