Wie eine Marke wirklich entsteht

0:00Brand has to be constantly reinforced. So, you need to keep pushing the envelope to stay relevant. Something is only a big deal if you make it one. No one knew about the launch. No one. I have almost 20 million or 17 I don't even know what it is. Between 16 17 Between 16 and 20. I haven't checked in a while. 16 and 20 million followers or subscribers across all different channels or whatever. The vast majority of people did not know about the launch. Didn't even know about it. And I tried really really hard.

0:27And in order to stay relevant, you still have to keep going bigger and bigger. Like why would I do the launch? It's like, well, I got to like It's like just because like Chris Bumstead, when he won the first Olympia, it doesn't mean he's done. It's like we got to win the Olympia again. You got to maintain the title. You got to It's like That's why it's defending the title. Right? So, you have to continue to And I think this is what's lost in some people. It's like It's like, man, the climbing The climb is so tough. It's like, no, man, holding the top's way harder than climbing it.

0:54Right? And there's always levels to the game. And so, it's like once you once you get your title, whatever your title is for you, it's like you have to keep taking on new title belts to keep defending the belt. And maybe the stages keep getting bigger, right? In business that like the stages can only keep getting bigger. I'll tell you a a failure that I had around the launch. I think on the PR front, I had planned for a big PR kind of blastoff on the back end of that. And basically that that fell flat. Not Basically the the PR firm that I had, I didn't have really any attention to put towards it. And I saw it as It was a miss. It was a miss. Like how many articles did you see about some It's like some internet person doubling the world record? Not that many. And that like that would totally have been fixable if I had just had queued up a bunch of PR. And I just I just didn't.

1:41So, that was a miss. That was a miss for me. We'll do better next time. Real quick, if you're a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So, my team and I put together the $100 million scaling road map, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through, and more importantly, where they got stuck, and how they got past it. And so, we broke it into these 10 stages, and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at, and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so, no matter what you're struggling with, someone else has already struggled with it and solved it. And so, I'd like to give you this thing absolutely free. You can go to acquisitions.com /roadmap, plug in your business information, and if you want us to actually help you deconstruct the business, and you're trying to scale, we'd love to help you out. On the thank you page, you can just book a call with my team, and we will look at the business, see if we can help, and if we can, we'll invite you out to Vegas, and we'll do this in person, live.