Warum viele Jahre zögern, bevor sie anfangen

0:00What have you learned about yourself from writing this most recent book? [snorts] The work needs doing. It's just like there's no way around it. Like it just has to be confronted. And I think it just like it just comes down to that is you just have to confront the work. And a lot of people put a lot of extra things between them and the work that they try and romanticize. They try and create superstitions around it. They have all these fancy rain dances that they do. But like at the end of the day, the work doesn't care who you are. It just cares that it gets done. And I think in some way that's one of the great equalizers about product is that like in a lot of ways, and this will probably be triggering to some people, but like it doesn't matter who you are. Like in in a fitness example, 500 lb is 500 lb. It doesn't care who you are. Like anyone like Arthur can pull the sword from the stone if you're strong enough, right? And so like there's a level of work that has to get put in to learn how to run ads. A level of work that has to get put in to learn how to to do cold calls. A level of work that has to get put in to learn how to be patient when someone's angry with you, right? Or how to run a team or how to stick your projects in a sauna or whatever it is, right? Um and it doesn't matter whether you're old, you're young, you're male, you're female, you're black, white, Asian, whatever, right? It just needs doing. And I think that a lot of people waste a lot of time not starting.

1:40>> And so I I've told this analogy before, but you've probably heard it, but I'll say for your audience. Um there's a study, there's probably a lot of studies been done on this, but you can become proficient in any skill in about 20 hours. So playing the piano, you know, riding a bike, whatever it 20 hours of concentrated effort gets you proficient. It's the largest gain in skill improvement is 20 hours of concentrated effort. The problem is is that people will wait a decade to start the first hour.

2:06>> And so you'd be amazed at how much progress you can make if you cut down the time between when you acknowledge the work and when you start doing the work. And I think that over time in my career, what has happened is just that my my delay between when I realize I need to do something and when I start doing it has just shrunk so that I can get to the gain in proficiency that much faster. And then if you think about that over 10 years, right, where one guy does nothing and then he starts and another guy does 20 hours and 20 hours and 20 hours and 20 hours and 20 hours and 20 hours. By the end of that decade, they're not even recognizable. They're not even the same. They're not even the same stratosphere.

2:39>> Yeah. >> Real quick, I'm going to show you the exact 10stage road map from zero to 100 million plus that less than 1% of companies finish. I've now done multiple times. And so I can say with a lot of confidence that these are the stages as headcount increases that you need to get through. And I broke each of these down by eight different functions of the business. What the constraint feels like, like what are the symptoms of it when you're going through it, and then what steps we actually took to graduate. And we've done this across software, physical products, uh, service businesses, brickandmortar, all of this.

3:09And it works. And it's my gift to you. It's absolutely free. And so the link's in the description, but you just go acquisition.comroadmap. Just enter your info and it'll spit it right back to you. Offering.