When you build something with your name on it, I think you do take on a different level of prid

0:00One of my first business mentors told me this. He said, "Never name a business after yourself." He said, "Because you'll be emotional about it." And so, >> all good real estate agents I know are named after. >> Sure. Oh, no. And so, the thing is is that I took that piece of advice and I did that for years and years and years cuz that way I could have LLC's, move them, whatever. Like, I didn't have an emotional attachment to it. But now, cuz I have a personal brand, you know, and so I understand like I'm not going anywhere. Like the thing is is that when you do build it with your name on it, you do take a different level of pride with it. I think at least that's been my experience. And so many of the biggest brands JP Morgan, Wells Fargo, Chase, Bane, like there like many of these professional services are often based on a partner model where you have people, right? And it's the name on the door.

0:38And so I think that over time as basically as the firm grows, it's understood that like you no longer own it. And you can also in any deal you can put whatever you want. Like deals are completely malleable. You can say you will get 80% but I can still approve these things. Everything's negotiable.