So entstehen meine YouTube-Videos wirklich

0:00I I'm getting quite a lot of customers from YouTube. Um, and I want to start really pushing that. I'm not posting at all enough. And it really interested me what you said about lives. What's I have a choice to make now where I spend my time making videos. What's the the logic of spending 3 hours once a week on lives as instead of planning uh a more sort of polished video in that 3 hours? >> Well, my actual recording session is the same.

0:28So imagine you're going to do a formalized, you know, polished recording session. I just go live. And so if you want to see me record polished, so like they take that live and then if I do three YouTube videos in that live, those are three other polished posts that are going out. So it's not that those have stopped. It's just that I have I have a fourth asset that gets created where I get deeper involvement. I get parasocial. I get a free video that gives usually around 100,000 views without me doing anything. and then I still get the three videos plus my shorts. So, it's just like it creates another asset, number one. And number two, I think there's a different dynamic of live for the people who are live.

1:06Third, I think I show up better when I feel like there's people who are watching rather than just like the three 20-year-olds behind the camera. Uh cuz because in a real way like probably one of the biggest like um I don't know belief shifts that I had around making content is that the people behind the camera matter a ton. And so some of my earlier content was a little bit more hardcore than I am in reality because I was just yelling at the 20-year-olds behind the camera because I felt like I was talking to them because they were the only people in the room. If I had all women in the room, my content would have been significantly different. Even though might have had the same packaging or same title or whatever, but like what I was going to say was different. And so the live has kind of like uh rounded off that edge for me because I see girl, guy, person in Algeria, person here, person in Australia, person UK. And so it reminds me kind of like in real time that like there's a lot of different people who are consuming that. And so my examples are different. Uh the energy I bring to is different. And then um the the last piece that um I I like about the lives um no I think that's all I had one more I can't remember what it was but those are

2:13>> you also find there's something just about being live where it's like oh I'm live whereas a camera if it's just rolling you're like >> cuz you're actually live you can't just be like screw this like I'm done there's some it gives me energy at least if unless I'm doing it live I don't want to do it basically. Yeah. >> I haven't seen your lives. Do you have questions on are people asking you questions while you So you have to you get interrupted quite a lot.

2:37>> No. So yes and no. So I have my So I don't think about as interruptions. I think about is them asking questions while I make a point that if I don't answer it, they would I'd lose that in the video. >> So it adds more value. >> Exactly. So, I don't answer every question, but I'll I'll like I'll keep an eye on it and the guys can cut out like a gap of me reading the comments in between and then I'll address it. So, before we had this, the way I did the videos is I would go record the video, the guys would write down questions they had and then they would ask the questions after and then they would slice those in. Uh, so I'd be like, "So, I make my point like, so for example, if you're one of these people, which I didn't say at the moment because they're like, what if this?" I like, "It's a good point. Didn't think about that."

3:20And so then I'll I'll interject it, which then makes it a more complete video. >> Do you go live on several platforms at the same time? Like >> I just do YouTube, but I'm sure I could. I just >> haven't. Cool. >> I also just wanted to thank uh Andrew Kirby over there because I heard about school from videos he made on YouTube. And >> you know what you do is very similar to the Twitch some of the Twitch streamers. Have you heard them talk about it?

3:45>> Yeah. the the best ones are very good at making one live and then repurposing it for everything. Yeah. >> The key was like I still make my three YouTube videos a week or whatever from like that's happens in the live. So, but the thing that you'll find is that the live is totally okay with one they want to see what how you actually make these videos. They're just curious. And then number two, if you say, "Hey guys, I'm going to do this intro real quick." And then I just do the intro. No one's like, "Oh, [ __ ] this guy." I mean, because fundamentally, if if the hook is interesting, it will make them want to watch more,

4:21>> but it feels so raw and live that it's that's what happens on a Twitch stream, right? That's why Yeah. >> So, I don't like you actually say, "Hang on, guys. I'm doing an intro now." >> Yeah. >> I was like, "All right, so I'm going to three videos today. First video is going to be on this. Second video is on this. Third video is on this." So, I'll do a little Q&A, five minutes, and I'll be like, "All right, I'm going to rip." So, uh, you're poor and that sucks. And so we need to fix that. And here's, you know, seven ways that I don't kill myself from saying this, right? And so, and then I go through the seven things or whatever.

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