Mastermind Business in Brasilien: der nächste Sprung

0:00Unternehmer/Gast I sell mastermind programs and group coaching for professionals that want to run their own mastermind thing. So a doctor that's teaching other doctors, lawyer teaching lawyer, restaurant owner, teaching restaurant owner. >> So we are at $3 million. Okay, >> I've done eight figures plus already. But in one year, my best year was 4 mil. I want to be at 5 million. So I'm at this swamp. So it's been very hard to grow in Brazil. too much complexity and sometimes I feel like just growing the business to English and doing an extra million but this time in English not in Portuguese so that I can reach the whole world.

0:41Alex >> What What's harder about 4 million compared to 3 million in Brazil >> again? >> So you're at four. >> I I was at four two years ago because everyone went online and then I went up. >> So you're three now. >> I'm at three. >> Okay. So what's difference between 2 million and 3 million in Brazil? >> How how come? >> Because you said that you want to get to five.

1:06>> It seems for me that it's easier to make an extra million in dollar than what it would be to be in Brazil because I have to scale complexity. >> Why? So why is there so much more complexity for a 20% increase in business? >> I have no idea because >> I'm not sure I buy it is kind of my point. Yeah, I I I tried a lot to grow. I'm investing a lot of time and money, but I don't know how to get out of this swamp at all.

1:32>> And sometimes growing international and selling dollars seems like a better idea because one Royale would buy I'm sorry, $1 would buy one Brazilian Royale and then $1 would buy two and then one by four and now it's one by five point something. So it seems like it doesn't matter how much I I I work hard, the monetary disadvantage hits me hard. So when I've >> So you're saying Okay, hold on. So every year are you making more real? Is that how you say it?

2:01>> I'm kind of still. >> Are you making more real every year? >> I'm kind of still. >> Okay. So you're not making less. Like I'm not going to I'm not going to take acquisition.com's money and then do monetary policy and see if my like dollars have gone up or like oh bitcoin's up therefore I made less money. Like no. Like >> are you selling more units now than you were? Are you selling the same units now as you were before? >> No, I I'm going down. >> Okay. You're making less. Fine. Yeah.

2:24>> So, what are the advertising activities >> that you were doing before that are no longer working? >> I'm doing whatever I did in the past and a bit more of stuff. So, earlier it was easier to sell and now I just tried several different sales process. So, I used to do four launches a year. Now I do five. I'm investing more on evergreen. when I put more money, the ROI goes down. So, I'm really trying whatever I can take out of

2:56>> I think you might be trying too many things. >> I am. >> Yeah. I think like each of those ideas are fine. I think doing all of them is where you're getting stuck. >> Yes. >> Um because doing seeing a 20 or 25% lift in a business from an acquisition channel that's already proven and you're not at a revenue level that I'm like, "Oh, your market's capped." Like you're not like one of the big one of the big downsides of being an international entrepreneur is that everyone assumes that if you come to America you're somehow just going to like get rich and you're going to crush it. But you forget you're also competing against Americans.

3:26>> True. >> And I don't say that as a as like a you know beating our chest because the thing is is that if you take everything we do and go to anywhere else in the world, you're five years ahead. >> So people are like dude deadline funnels are crushing. It's like yeah that's five years ago >> right? like SEO is back, right? You know what I'm saying? So, like there there are >> uh you're wanting the pros without the cons of the US market, whereas like I don't think you've any way hit the saturation point in Brazil

3:54Alex >> at $4 million a year. I just don't think that's happening. So, I would rather you just like focus on growing the business within the constraints of what you already know and operate rather than trying to get American customers, get American talent. And the tactics that you teach probably might not work in America. they work better there, things like that. Um, because they might be not as advanced as what we're doing here. Again, not a slight, I'm just saying. >> Yes. Yes.

4:18>> Big picture. So, [sighs] why can't we do more? >> No. No. Like, seriously, walk through it. So, do you have the metrics around it? >> Everything is a bit messed up. >> So, we crossed out market. We're going to ignore market. Okay. So, metrics. Do you have metrics? >> Not as clear as I wish. >> Okay. Well, then >> Okay. like you're trying a lot of stuff because you don't know what's working and you don't know if it worked.

4:44>> Everything is working a bit >> and that's just poor attribution. Most of the times most of it's not working at all and one thing's working a lot and so you just figure out what it is and then put all the resources towards that thing. So let's assume you get the metrics do which you should. There's tons of software that can get attribution tracking better. It's not going to be perfect and never will be but you'll get at least directional data that can help inform the decision. So you were doing four launches a year and then you did five and then you started doing an evergreen thing, right?

5:11>> Yeah. >> The evergreen starts taking away from the launches though because the people who would have come to the launches blah blah blah. Right. >> Drew. >> Yeah. So um what I was talking about earlier with Jonathan for his affiliate marketing piece about the like you you're not being you running paid ads as your primary way of getting customers. >> Yes. And a lot of content. I have 600,000 followers on Instagram, 200,000 on YouTube. >> I feel like you should be making more money. Um, >> actually, what's the content you make about?

5:38>> I talk about how to package your knowledge into a digital product, courses, mentor. >> Are they legit followers? >> Yeah. >> Okay. >> Here's the thing. Because of the monetary thing, in Brazil, it's 20 million and there's no 10 players doing more than that in Brazil on my space. So, I'm one of the top 10 players in there. >> Yeah. Yeah. >> Maybe top five. >> Yeah. So, you're doing 20 million real. >> Yeah. Re eyes. >> Real was it? >> Re eyes. >> Re eyes. >> Re eyes. >> Re eyes.

6:03>> Yeah. In English it's >> real. >> Yeah. >> Brazil dollars. >> So, so um how many units are you selling a month right now? >> I have 100 people at my mastermind and 200 people on my mentorship program. Mastermind goes for 20K and mentorship program at 10K. >> Brazil dollars?

6:28>> No, no, Brazil in US. US dollars. >> So that you understand it's like Yeah. >> Yeah. Yeah. Okay. I mean those price points seem fine. >> Yeah. >> Um so 200 at 10 and then 100 at 20. >> Yeah. >> And a lot of lower ticket stuff so that it feeds into that. >> Okay. Um I I think you have an advertising issue like you're not cons like you could take more customers, right? >> Yes. >> Yeah. So you are making So when you're making your ads, what do you you promote your launches and you promote your evergreen thing? You're not sure how those are working. Okay. Um, what else do you promote?

7:03>> I promote people follow me on Instagram. So, I do some reals and then I boost them and then whenever they start following me, I reply back. I DM them if they have a verified account. >> So, is it a DM funnel? >> Yes. >> Okay. >> And it works very well. >> Yeah. Yeah. Great. Okay. So, you do boosted posts, DMFunnel, DMFunnel to low ticket product. No, I I send them straight to an application page where it pitch them on the 20k if they doing seven figure plus or the 10k if they're doing seven figure less.

7:36>> Okay? >> And if they feel the application, I review the price in there and if they say they're good and they say yes to the price, I send them an audio message saying, "Hey, I saw your application. You want to do this, this, this, and that. The program is a nice fit. Do you have any questions? Are you ready to start?" Some people say they're ready to start. I wrote them straight away on the DM. If they need some more help, I let them ask there and then I answer. If they need more convincing or they are not that that sure, I send them to my team to close them on the call.

8:04>> Okay. I still think it's an advertising issue. >> So basically, what stops you from spending more money on advertising? >> Whenever I increase the ad spend, the rows go down in a way that is not worth it. >> Yeah. So I will give you my theory. Okay, >> which is that you're predominantly advertising to your existing audience when you run ads. >> So essentially you're running a retargeting campaign that feels like it's cold traffic but it's not. And you're doing boosted as your primary way of running ads or you're doing also you're doing ads with conversions.

8:38Alex >> My main way of getting new leads is through the launches. So when I do a launch I I focus on on on cold traffic. >> Yeah. >> But I also have >> the launches work. >> They they do. Last time invested 50,000 realis got 500,000 realis. So 10x >> 10x. Yeah. >> Yeah. But I didn't know I would get this result. Right. Last time I did this, it didn't work that well. >> What changed? >> It seems like when I do a launch, I'm not converting those that are coming from this launch. Sometimes they watch two launches, three launches, as happens with you. Sometimes people are following me like for one year or two years or so

9:12>> and then they convert. So it's very hard to attribute to something because I'm I'm doing so much stuff. >> Yeah. [sighs] So, I really think it just comes down to the advertising. >> Okay. >> And I'm and I'm bringing this up because like you have zero supply constraints. You can handle more customers. Totally. >> Right. And so we have and your sales process seems like it works. Okay. So, I'm not going to like touch that.

9:41>> So, it's really just pure advertising, which is >> sell more for the lowhanging fruits though. >> Yeah. Yeah. >> Yeah. So, we might need like I think the launches is a a fine idea. Um, you can do them four times a year. That's fine. I think that the evergreen process that you do in between, we want to have more reasons for someone who doesn't know who you are to engage with your stuff.

10:07Alex And so, you need to have more assets to expand. We need to expand this. >> And so you I mean you're making more content. Can we make the content better? Can we do it across platform? I know it sounds like uh more better, but like I mean I'm in that game too. I make more better content. Can I write another book? Can I make a scaling road map?

10:33>> Um and depending on the lead magnet that you put out, you will dramat have dramatically different lead quality. So for example, 20% of people who go through the scaling road map are marketing qualified leads for us. >> 5% of people who buy a book. >> So that gives you now also a book purchase is harder to do almost in some ways than getting someone to give me their information on a lead magnet. >> So this is where I think you're missing on the metrics. I will bet you that you can see from the various funnels you have. You might have leads coming from all over, but your sales might be coming from one and it might be more expensive than some of the others, but the rorowaz is still superior. And so it's like it cost me $1,000 to get this, but I make a hundred on it versus it costing me uh you know $5 and I make 20. It's like, well, for sure. I'll give you guys a fun stat. So in the launch uh we had uh campaigns that were for lead genen and we had campaigns that were uh targeted for rorowaz. So optimized for oz optimized for lead genen. On the lead genen campaigns, our average lead cost was $5 and we got four to one on those campaigns. So every $4 $5 lead was worth 20 to us on our rorowaz based campaigns.

11:37Our average lead cost $17 and our rorowaz and the average lead was worth 189. That was 17. So it was an 11 plus rorowaz on the paid side for the rorowaz driven campaigns. And so most people, most business owners will look at this and say, "Well, this one's getting $5 leads. This one's getting $17 leads. shut off the 17 and get the five, >> right? And that's why most business problems are counterintuitive because the intuitive answer is usually wrong because you've already tried it.

12:08Alex >> Yeah. >> And so for your business, I think that you need a superior lead magnet that is made for the avatar that you're talking to. >> Okay. >> And running that as your top of funnel because what you're what we're talking about right now is that you need to have so you're graduating. This is me graduating you to another level of marketing. >> All right? And so the current level you're at is you're only advertising to the small dot here. >> Yeah. >> You're advertising to the people who are product aware and right at the bottom ready to buy and you're shifting them over.

12:36>> We have to extend the time horizon which you're already noticing some of the people who buy come on their second and third. But we don't have products here and we don't have um advertising that really sits here besides your content. >> The launches actually they focus on the opportunity. >> Yeah. Oh, well the launches convert cold traffic because you take someone from >> no information all the way to here in 5 days or whatever it is, >> right? But every time you're not doing a launch, you have no strategy for how to get those people. This is what I'm trying to this is what I'm trying to talk about. So think, okay, here's a good visual for you.

13:08>> You have your five days of launches, right? >> Yes. >> Take that and accordion it out for the time in between in terms of the stuff you cover. So all the information that someone gets from you during a launch is enough information to make a purchasing decision. >> Yes. >> So we need to take that content and distribute it in as many different ways as possible across all channels in both paid and organic. And then make sure that the lead magnets that you're giving there match and then all your lead magnets that you do include a ticket to your next launch.

13:36>> Okay, >> that's perfect. >> Okay. And the international expansion, do you think it's a distraction or something? >> Yes, I think it's a distraction. Okay. Thanks.