Von 1 Mio. im Jahr zu 1 Mio. im Monat: Fokus finden

0:00Unternehmer/Gast I sell marketing services to restaurants and chauffeur transportation companies. Random. >> [laughter] >> We do about a million dollars in revenue a year. I'd like to be at a million a month. Okay. What [snorts] is stopping me? Pretty much everything that's up there right now. But definitely focus and avatar. Yeah. I think. Okay. What's LTV to CAC? What's the what's So you think one of these things is stopping you? Yeah. So my challenge has been Long story short, had a big whale. No longer have a big whale, but I have about 35 minnows in the restaurant space right now. So I have a bunch of clients there that are all from referrals. Still getting the referrals. Just starting to build my acquisition system. Literally this has been about two weeks.

0:47Simultaneously launching in the chauffeur space. I'm seeing a crazy amount of early indicators of success in that space. Already getting asked >> you start that one? I had helped a guy build a coaching business in that space who was in mergers and acquisitions. So I learned a lot, saw a huge opportunity to sell them. >> knew how to acquire those customers? Yeah, exactly. So I'm getting like the cost to acquire a customer right now. I'm running like a case study in both niches.

1:14Dollar their first month tripping into 197 month and then ascending to agency services. Clients in the chauffeur who are buying my deal, I'm getting for like 30 to 50 bucks a piece. Whereas on the restaurant side they're like 600. Yeah. So >> LTV to CAC on the chauffeur side? I don't know yet cuz it's only been two weeks. >> Okay, right. But CAC but CAC you're making money which you can already see. >> I will be making lots of money.

1:39Alex >> Yeah. Heard. Um So I will I will say this. Um I I don't want you to actually make any changes which would is not normal for me to say that right now. Um because we need to see this play out for like a monthish. Um because then you'll have LTV to CAC because you might find out that oh these chauffeurs buy really easy. Like so for example if I looked at if I ran an ad for personal trainers, right? I would have my gym LTVs and see my personal trainer acquisition cost and be like oh my god I'm going to print money. And then you quickly see oh my god personal trainers suck and have no money and are such a pain in the ass. Why bother?

2:13Right. But you have to like get to there to realize that it sucks. And so right now you're just in the oh my god I'm acquiring so many of them so easily and not necessarily in the oh my god they're all a headache and there's a reason that no one wants these customers. And so we just need to make sure that the second thing isn't true. If the if it is the same basically if LTV is the same as the other businesses, then it might make sense to just sunset the other business, stop selling your customers and then bring this in. But you are going to have to make a call. I think it's a it's unwise to have two entirely different avatars.

2:41And the price of the business that you want at a million a month is giving up the very small business, half of the small business that you have today. If you're willing to pay that price, then it's an easy decision. Cool. Thank you. Yeah, you bet. If you are a business owner and you are not growing as fast as you like, I'd like to give you a free gift. So my team and I put together the $100 million scaling roadmap which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it. And so we broke it into these 10 stages and we made this little kind of quiz thing where if you put in your business information it'll tell you where you're at and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources and finance. And so no matter what you're struggling with, someone else has already struggled with it and solved it.

3:31And so I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information and if you want us to actually help you deconstruct the business and you're trying to scale, we'd love to help you out. On the thank you page you can just book a call with my team and we will look at the business, see if we can help and if we can we'll invite you out to Vegas and we'll do this in person live.