KI-Agentur, 20 Mio. Umsatz: Personal Brand aufbauen

0:00Unternehmer/Gast We do about 20 million in revenue. >> Amazing. >> Um, >> what did you think is what was the very first thing you said before I interrupted you? >> SEO AI optimization stuff. >> Um, my question, Alex, is I'm building a brand in the a personal brand in the SEO and the AEO space, >> but it's a very crowded. It's very saturated with education. >> If you're in my shoes, would you focus entirely on educational content? Would you mix in edutainment? Well, how would you stand out in a crowded market when building a personal brand?

0:34Alex >> What is the objective of the brand? >> The objective of the brand is we're doing about 20 million to get to >> What is the objective of your personal brand? >> The personal brand, the objective will be to get on more stages and to be able to speak more and to therefore get more clients. >> So to make more money, right? >> Yeah. To make great >> um so just make content about the stuff that the type of people that you want to attract make. Disregard views, likes, whatever. If you just double down on what is the absolute highest value per second that you can make for that audience, you will do great. You have to learn the packaging by format, that kind of stuff. That's like the obvious like, you know, uh, ticket of entry. So, hooks, you know, visual hooks, pacing the videos, all that kind of jazz. Um, but the core meat of what you make should be as focused as possible on the thing that the people who are buying your stuff want. Like I don't want you like if you're like I want this personal brand to be my personal brand forever for a long period of time and then yeah you can sprinkle in some some of your special pixie dust. That sounded aggressive but you know like your the things that make you you. By all means you can put more of those elements in.

1:43Alex >> But in terms of I would probably go 8020 on that. Like 80% keep it um straight down the down the barrel. like there's almost I can't help but make the occasional phil philosophical content because it's just me. Um, but I still try to anchor just about everything to business. So everything's still businessoriented. And so even though I talk about philosophy, it's like, well, I had to understand how to get through hard times so they could continue to do business. I had to understand how to work with my partner who's my wife as it relates to business. And so most of everything is still through that lens.

2:13Alex Like how do I think about fitness as somebody who works all the time? It's still not going to be necessarily fitness first. I've made some, you know, pieces of content, but they're very few and far between, but they almost always are business ccentric. >> And would you do that again starting from scratch? >> Yeah, I would do exactly what I >> Yeah, that was easy. >> See, you could have had that one. [applause] >> Real quick, I'm going to show you the exact 10stage road map from zero to 100 million plus that less than 1% of companies finish. I've now done multiple times. And so I can say with a lot of confidence that these are the stages as headcount increases that you need to get through. And I broke each of these down by eight different functions of the business. What the constraint feels like, like what are the symptoms of it when you're going through it and then what steps we actually took to graduate.

3:00And we've done this across software, physical products, uh, service businesses, brickandmortar, all of this. And it works. And it's my gift to you. It's absolutely free. And so the link's in the description, but you just go acquisition.comroadmap. Just enter your info and it'll spit it right back to you. Offering.