Was einen guten Kommunikator ausmacht

0:00How many sales calls do you think you've been on in your life? >> I've closed over 4,000. >> Oh my god. So, what at what close rate? >> Well, mine were in person before the days of the telephone. Not really, but like I I was I all myself almost all my sales were in person. But from a from a volume perspective, >> do you think that that is a major contributor for why you are such a good communicator, an incredible communicator? I would say

0:27>> I think it's part of it. thing is part of it. Um, but you know, it's funny. A friend of mine saw some of my old gym lunch content and they were like, "Dude, have you like taken speech lessons?" [laughter] They're like, "I saw an interview with you like in your garage." And you were like, "Yeah, I mean, I don't know. Just do [ __ ] make money, and go away if you don't want to work, whatever." >> And um and so and so and at that point, I'd already closed 4,000 sales, right?

0:55>> Interesting. But I'll give you something that that will probably just, you know, discourage some people. I don't think that the sales skill I had necessarily translated into the content skill. I had to get 4,000 reps here. And so when I say that we make 350 pieces of content every week, I have a lot of reps. And here's the beautiful part about content in my opinion is that you get such fast feedback cycles. You can immediately see what happens and what worked and what didn't, right? And then you can learn, you can get better. And not to get in the nuances of like don't be an algorithm chaser and things like that, but at least from a skill perspective, content is one of those games you can get really good at really quickly.

1:32Sales, you have really fast feedback cycles. You know, if the person buys, you can see if they change their body language, whatever. Like, oo, I shouldn't say that next time or oo that worked. Like, I'll say that again, right? Um where the problem actually gets in in this learning cycle. Sometimes you learn the the wrong things. Sometimes the person was ready to buy because their friend Sandy preferred them and then you do something fancy and then she says yes. And it wasn't because of you. you she bought despite you, right? And so then you get false datus and this is where it get like skill acquisition gets really interesting. Um but overall I think the reason that I became quote more articulate is because I have just committed time to doing this.

2:06>> Yeah, that that seems to be a recurring theme. >> I have six years of podcasts. >> Yeah. Yeah, the first four years that like I I just looked at a graph at uh like yesterday I looked at a graph and the day that we sold gym launch um is like the it's it's like a straight line because I stopped so I started taking all the excess attention that I had from going to the business and taking a portion of that and being like I'm going to learn this skill and so it straight line grew after that but it was like four years of flatish nothing because realistically I don't think I took any feedback from my podcast. I just consistently made the podcast. So, there's an element there where I'm like I like I say this and I'm not saying it to preach. I'm saying because I lived it, right? Like I made a podcast for four years and it didn't grow, [laughter] right? I did like 400 episodes before it actually like started growing. I got the same 2,000 people who listened every month. That's monthly listens, not daily. Monthly listens of 2,000. Right.

3:08Wow. And then I was like, I'm going to try and learn this. And then I started trying to learn it and trying to get better. Real quick, I'm going to show you the exact 10stage road map from zero to 100 million plus that less than 1% of companies finish. I've now done multiple times. And so I can say with a lot of confidence that these are the stages as headcount increases that you need to get through. And I broke each of these down by eight different functions of the business. What the constraint feels like, like what are the symptoms of it when you're going through it, and then what steps we actually took to graduate.

3:37And we've done this across software, physical products, uh, service businesses, brickandmortar, all of this, and it works. And it's my gift to you. It's absolutely free. And so the link's in the description, but you just go acquisition.comroadmap. Just enter your info and it'll spit it right back to you. Offering.