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Opportunity is the easiest thing to sell and the hardest thing to deliver.

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0:00You currently don't have like a formal pitch. >> Yeah, I don't want people to feel sold to. Um so >> People only feel sold to if it's bad. >> Okay. >> Well, think about how many things you've bought over the last month. How many did you feel sold to? >> That's true. >> Probably not many. >> Yeah. >> And every one of those purchases, somebody for sure thought about how to get you to buy. >> Yeah. >> It's just they did a good job. >> Yeah. >> Good selling feels good. I agree with you, should not sell poorly. >> Yeah. >> You should sell well.