How Do You Filter Between Conviction and Delusion?

0:00Go for it. >> Uh, Alex, uh, question for you is the how do you filter between conviction in yourself, having delusion, and just enough competitive drive that you just keep pushing until you get to that get to where you want to do. Like, how do you filter between that? >> Can you restate the question? Like >> So >> Yeah. What can I help you with? >> So, so, repeat that again. >> What can I help you with? >> I >> What's the problem you're solving? >> Uh, it's ignorance.

0:27>> Okay. Well, me, too. >> It's inner ignorance and confidence in knowing what the right step is to do to reach the end outcome. >> Okay. >> makes sense. So, it's like the road map to that. >> What's What's currently in the way? So, what is what's your business right now? >> Uh, I'm trying to build a sport. >> A sport? >> A sport. >> Okay. Tough. All right. So, trying to build a sport. >> like lifetime. Like >> Okay. Cool. What are you trying to do now? >> Right now, I'm trying to fill my gym to capacity right now. >> Okay. Solvable.

0:54>> First first shift. Yeah. >> Much more solvable than building an entirely new sport. >> Right. >> Got it. >> So. >> Very solvable. >> [laughter] >> Yes. >> Okay. This is why we ask questions. Okay. So, you're trying to fill your gym. Why is your gym not Why is your gym not filled? >> Uh, I just I have a contract in place for it. >> Okay. That's >> Right now, it's just getting the access to the actual facility. >> Okay. >> Soon enough. Does that make sense? >> So, you have a facility that you don't have keys to yet. >> Right. >> Okay.

1:20>> So, I'm I'm I'm going to be able to fill that >> Cool. >> here in August. >> Okay. >> So, now it's like, okay, now as I fill this, it's like, I don't want this to be a, quote unquote, a gym. >> Uh-huh. >> Like, I don't want to be known as a gym model. I want to use this as a proxy to keep developing the angle, which would be a sport. So, it's >> So, you want it to be a gym for a sport that doesn't currently exist. >> Correct. >> Okay. Is this like a ball sport, or is this like a gymnastics >> sport. >> Okay. Got it. Like a CrossFitty thing.

1:46Got it. >> Exactly. It's a Yeah. Very similar to like a CrossFit model. >> Got it. Um >> [sighs] >> Okay. So, the short-term problem is that you should start pre-sales now. Okay. Like now now. Like now now now. If If it start If you're opening in August, like now. So, 4 to 6 weeks minimum of pre-sales. I would recommend doing I think Orange Theory is the best opening model for this, which is they do 2 weeks free.

2:14They get everybody just commit to 2 weeks free, put their card down. They keep 80% of people after the 14 days. They get them on a founder rate, which is about 20% lower than everyone else's rate. They don't allow their franchise At least the last time I heard. They don't allow their franchises to open until they have at least 500. And so, most of them spend somewhere there between 30 and 50,000 dollars in that first month or so, where they have They do it for 90 days. But, you have a shorter timeline. Um in advertising in order to get that amount of leads. And so, you'll probably need somewhere in the neighborhood of like 2,000-ish leads to get 400 to 500 trials. And you want to close it over the phone, not in person, because you don't have facility yet.

3:00>> [clears throat and laughter] >> That would be the the playbook. And so, hopefully you have that amount of money to spend on ads. And that's That's That's all I would focus on right now. So, you went from conviction to a grand opening special for your gyms. All right, that's how we just chunk down. If you like this video and you're business owner who wants to break through your current revenue ceiling, I just took every lesson from scaling 10 businesses past 10 million and three businesses past 100 million into a completely free scaling roadmap that I've used to go from 0 to 1, 0 to 10, and 0 to 100 plus.

3:32And so, you can click here and you can check it out. Again, absolutely free. And since you're business owner, I appreciate you and enjoy.