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Was du mitnimmst
- Um zu den Top 1 Prozent der Podcaster zu gehören, muss man mindestens 21 Folgen veröffentlichen.
- 90 Prozent geben schon nach der ersten Folge auf, deshalb reicht oft einfaches Durchhalten zum Erfolg.
- Man sollte sich nicht an Downloads messen, sondern daran, wie sehr man sich zwischen Folge 1 und 20 verbessert hat.
- Es dauerte viereinhalb Jahre mit zwei Podcasts pro Woche, bevor die Downloads wirklich anzogen.
- Auch ein kleines Publikum von zehn Zuhörern ist wertvolle Übung fürs eigene Reden und Präsentieren.
Volltranskript
Das Transkript ist das englische Original mit Timecodes. Die deutsche Zusammenfassung steht oben. Sprecher werden automatisch zugeordnet.
0:00The world belongs to those who can keep doing without seeing the result of their doing. And the longer [snorts] you can wait to see the result of your doing while still continuing to do is the extent to which you can win big in life. For example, to be a top 1% podcaster, you have to upload 21 podcasts. 21, top 1%. 90% of people don't get past one. 9% don't get past 20. >> [music]
0:23>> And then 1% of podcasters, of all of them, make it to 21 plus. So, when people say try harder, it usually just means don't give up. The price for excellence has never been so low. People give up so easily now that it's just so easy to win by just being willing to post 20 times. You're in the top 1% like I'm at the top 1%. We're not even talking 10 a top half. Top 1%. People are so afraid of being humiliated, they get the long-term humiliation of never amounting to anything. No one's going to watch your first 20 episodes anyways, and even if they do, it doesn't matter because that's not what you're building towards. Like you posting those 20 isn't what you judge yourself on. You should be judging yourself on the difference between your first one and your 20th one. Are you better? Probably. And the difference between your 20th one and your 100th one because the win is you.
1:13You are the asset you're building, not the downloads that you get on your first shot. Mosey immediately had a podcast with millions of downloads every single month. >> [music] >> No. I spent four and a half years making two podcasts a week straight. Didn't miss. And guess how many podcast downloads I was getting per month at the end of that? Two to 3,000 downloads a month. Not a lot. I used to think to myself, okay, well, each one of these podcasts gets like 200 downloads. Well, 200 downloads is like an auditorium of people. And so, would I feel okay giving a speech to 200 people? Yeah. And even before that, when I was getting like 10 or 15 downloads per episode, if I had a little lunch and learn that I would have I used to have to do to like get leads for a business, I'd be fine talking to a group of 10 or 15 people because the reality is that those people are doing me more of a favor than I'm doing them. They're literally giving me their ears so that I can practice my voice and how to talk and how to present. And it was only at year four and a half to five when things started taking off. And you know what the two things that changed are? One is I did call it I changed it from Gym Secrets to just The Game, which was a business thing, so that made it more applicable to more people. And the second thing, and here's the real one, is that I sold a company for $46 million.
2:22And some people were like, "Oh, what does this guy have to say?" Real quick, if you are a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So, my team and I put together the 100 million dollar scaling road map, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it. And so, we've broken it in these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so, no matter what you're struggling with, someone else has already struggled with it and solved it. And so, I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you de-constrain the business and you're trying to scale, we'd love to help you out. On the thank you page, you can just book a call with my team and we will look at the business, see if we can help, and if we can, we'll invite you out to Vegas and we'll do this in person live.