Before you say your friend got lucky…do twice the work for twice the time just to be sure.

0:00When I had my gym, some of the other gym owners who were marketing were like, "Dude, you're so lucky you're in that area. Your leads are just like so responsive." And I was like, "What on earth are you talking about?" It was funny how lucky it was that [music] my leads were so much higher quality when I called them like 10 times more than they were, and I would immediately stop a conversation as soon as my phone would ring [music] to then call leads in the moment, and that I practiced my script every morning and every night [music] to make sure that I paused at the right moment at the right times to get people to say, "Oh yeah, yeah, I do remember opting today. Yeah, yeah, [music] I can show up tomorrow." And moving my entire calendar around, you know, sometimes meeting clients at 10:00 at night at the gym when I knew I had to wake up at 4:00 in the morning the next day [music] just because I wanted to close more sales.

0:41And so when they said I got lucky, I was like, "Man, you're right."