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Was du mitnimmst
- Bei niedrigem durchschnittlichem Auftragswert lohnen sich oft Anzeigen oder Empfehlungspartner am meisten.
- Andere Firmen mit den gleichen Zielkunden, wie hier Kreditreparatur Firmen, sind gute Empfehlungspartner.
- Wer Leads von Partnern besser in Kunden verwandelt als die Konkurrenz, kann den Partnern mehr dafür zahlen.
- Viele Firmen verschenken Empfehlungs Leads, weil sie nichts zurückverlangen, das ist eine Chance für einen selbst.
Volltranskript
Das Transkript ist das englische Original mit Timecodes. Die deutsche Zusammenfassung steht oben. Sprecher werden automatisch zugeordnet.
0:00Unternehmer/Gast In a business like mine, I feel like I've watched your content and I've tried to implement um things, but I feel like it's hard to put it into the things you say cuz it's a little bit different. I do a business loans, and it's very cash heavy up front. Um and right now I've realized our constraint is uh getting new clients and finding a method that works so I can kind of scale that. Okay. How do you get clients now?
0:24So, it's all referrals from previous clients. Great. And >> So, you've done a good job with the average loan? Sorry? Average loan. Uh right now it would probably be around $7,000, I'd say. Okay. So, this is like credit card stuff? Sorry? Is this like credit card stuff or is this uh like loan loans? Loan loans. Interesting. Low ticket. Okay, noted. >> higher ones, um but usually to start off we like to start small and get Okay, got it. people build up their credit. Yeah, yeah. Um and So, you need more customers. Need more customers and a new way to figure out like how to scale that. We've plateaued, and um the good thing about it is we've kind of like built up some money in the bank where we can allow ourselves to maybe do advertising or you know, I've heard some people like people said to do cold outreach.
1:10Alex So, for that business, I would probably especially the ticket price you're at, I would probably go um ads or referral partners. So, those would be the those would be the two channels that I would see as like the most likely to succeed with that. >> [laughter] >> Yeah, sneeze of the sneeze of the of the event. Uh um I just want to sneeze like that and just like see what people do.
1:36Alex Um anyways. So, uh ads or I would do the referral partners. Um and so referral partners would be like, "Okay, well, who else is dealing with these particular types of customers?" So, it might be the credit repair companies and saying like, "I'm sure they have almost all those guys refer out business." And so, making your referral mechanism more valuable than other people's. Um that would be a big win because if you can the way that you can win there is if you convert a higher percentage of their customers than other people do, then you'll be able to pay them more.
2:08Okay. Cuz a lot of people waste leads. And there's plenty of companies that just like send the leads and don't even ask for anything back. And so, you can be more aggressive on the acquisition to them. You're like, "Hey, I can extend your LTV. If you just like once you finish like repairing credit, I can get them a bigger loan and I can pay you." And so, getting a handful of those referral partners could be massive for the business. That's like you rely on some other people, but it could scale pretty quickly and it's cheap. Or at least it's low risk. How do you go about um That's where you do outreach.
2:35That's where you do So, you do outreach to get affiliates and then the affiliate send you business. Then you can be more targeted. That make sense? Yeah, that's Cuz if you do outreach, then it's like what's the cost to acquire a customer? The metrics there might be pretty tight for you if you're doing $7,000 loans. I don't know what you make on a $7,000 loan. So, we're trying to get into higher What do you make on a loan with $7,000?
2:58Um generally 1,500, 2,000. Okay. It just depends on what they're what they're qualified for. Yeah, understood. So, with like 1,500, 2,000 dollars of gross profit, it's tight. It's very tight for outbound. And so, like you it's you'd want more margin if you could. And so, that's why you're like, "Okay, well, I'll go to an affiliate and maybe it cost me 10 grand to acquire an affiliate, but that affiliate is going to send me 20 customers a month. And so, it cost me 10 to make 40,000 a month."
3:26And then the metrics make amazing sense. advertising. And if we're So, I have a few clients where I have been able to get to like the higher amount where I'm loaning maybe 50,000, 100,000, like stuff like that. And so, we have like maybe three or four of those. How would I be able to maybe reach those like bigger ones so I can, you know, not have to worry about Ads and referral partners. That would be the best way to do it. And if you have referral partners, you tell them who you're looking for.
3:54We specialize in people with $50,000 loans or higher. If that's what I mean, like you just tell them what you want. And then you can pay them even fatter slices, so they might be interested in that. So, if you've hit a revenue ceiling or your entire business relies on you to grow, then I'd love to invite you out to our headquarters here in Vegas to learn how we scale. It's so my team spends two days with you to identify the thing that's holding your business back. And so, if that sounds interesting, click, book a call, and if you're a fit, we'd love to potentially see you out here in Vegas.