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- Bei null Gewinn zuerst klären, ob man zu wenig verlangt oder Mitarbeiter zu hoch bezahlt, bevor man wächst.
- Mehr Kunden zu holen bringt nichts, wenn das eigentliche Problem die fehlende Marge ist.
- Wenn die Hauptkosten Gehälter statt große Fixkosten sind, liegt das Problem meist in Preis oder Bezahlung.
- Erst die Marge reparieren, damit Geld frei wird, das man danach wieder in Wachstum stecken kann.
Volltranskript
Das Transkript ist das englische Original mit Timecodes. Die deutsche Zusammenfassung steht oben. Sprecher werden automatisch zugeordnet.
0:00Unternehmer/Gast I sell legal services in the form of estate planning and helping clients with real estate matters. Basically to families and they're families Ultra high net worth families. >> Yes, high net worth families. >> Okay. We did 2 million so we've been growing 20% every year for the last 5 years. My goal is 10 million. What's stopping me is really it was an eye opener yesterday doing that scorecard.
0:22Alex My EBITDA is terrible like zero. And but yet I know we want to get more leads. >> do nothing for zero. >> [laughter] >> So much easier. And our I know what to get more leads but also sales. So I'm trying to figure out well what's the first thing you would attack with when you have this kind of situation? Well I'd want to understand why we weren't making money. Right. So I would probably be tackling that first. >> Okay. I think we're talking about y'all's restaurant yesterday.
0:50Alex Um like We need you need to fix the core model unless there's some what I'm pretty confident cuz I understand the business fairly well like there isn't some massive fixed cost like your cost is is people. It's payroll. It's not like you have some machine that you have to pay or some massive rent that must get paid before you can make you know incremental revenue. And so I would probably be looking inwards first basically how I'm compensating people.
1:14Alex Um and how I'm pricing. So it's likely that So are you at capacity right now? With your current team? Uh They think we are but I'm feeling there's more room to grow. Yeah. So you you have a you have a pricing issue. So you're either under priced or over paying or a combination of both. Okay. And so I would fix that first cuz then you'll fix cash flow and then that freed up cash flow will allow you to go more get more aggressive on the front end.
1:40Got it. But like for me to say hey let's go get more customers is probably not the solution right now. Makes sense. >> Like we have to free up cash so you can breathe. Yeah, absolutely. Appreciate it. Thank you. >> Yeah you bet. If you're a business owner and you are not growing as fast as you'd like I'd like to give you a free gift. So my team and I put together the $100 million scaling roadmap which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it. And so we've broken it into these 10 stages and we made this little kind of quiz thing where if you put in your business information it'll tell you where you're at and the most important part for you what to do for each of functions of the business across product marketing sales customer success recruiting IT human resources and finance. And so no matter what you're struggling with someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap plug in your business information and if you want us to actually help you deconstruct the business and you're trying to scale we'd love to help you out. On the thank you page you can just book a call with my team and we will look at your business, see if we can help and if we can we'll invite you out to Vegas and we'll do this in person live.