The Best Content Compresses Time

0:00People will consume content, it's a good deal. So, if I do 100 dates in 12 minutes, that's taking a full season of The Bachelor and putting it in 12 minutes. That's a good deal. It's a good return on your time. If I do 10,000 phone calls and I compress my learnings from 10,000 phone calls that I document me doing those calls and I say these are the three things I learned. And I like imagine imagine I had a time warp camera and I show myself and has a little counter of all the calls I do while I'm doing it. And at the end I say I learned these three things.

0:31I'll do it again tomorrow. That content will perform because they're getting a day's worth of value compressed into a few seconds or at least their perception of that. And so that happens all the way up, which is like okay, I built a business over this period of time all these years. These are the lessons um that I've learned. I think one of one of my top five videos is just like 13 years of business lessons in like an hour or whatever it is, right? And so it's just like people want compressions of time.

0:58And so it usually comes down to time. Money is another version is a is a tradeable asset for time. So, if you can save someone money, you can save someone time, you can save someone risk. They're trying to get a deal. >> That's fascinating. I've I mean, you've talked about that concept, I believe. Maybe it wasn't you, just that money is uh like units of human energy. It's compressed time. >> Yeah. >> And I guess content viewing is just kind of the same thing. Just package it in a different way.

1:24>> Yeah, they're trading time for it. >> Huh. >> If you like this video and you're business owner who wants to break through your current revenue ceiling, I distill every lesson from scaling 10 businesses past 10 million and three businesses past 100 million into a completely free scaling road map that I've used to go from zero to one, zero to 10, and zero to 100 plus. And so you can click here and you can check it out. Again, absolutely free. And since you're business owner, I appreciate you and enjoy.