Angst vor Bereuen schlägt Angst vor Ablehnung

0:00So change is scary but so is regret. And so the life you live depends on the one you fear most. The more successful version of yourself also has fear. It's just that your fear of regret is greater than your fear of rejection. Think about that for a second. I'm going to say one more time. Your fear of regret must supersede must be bigger must be greater than your fear of rejection. And so I remember when I when I when I quit my management consulting job which took me six months. So I'm not saying this from a pedestal. It took me 6 months of I decided I wanted to quit and it took me 6 months before I actually quit. By the way, you can measure how powerful someone is by the distance between when they make a decision and what it happens in reality. So, if you want to feel impotent, then take as long as you possibly can between when you make a decision and when you act on that decision. Now, for me, it was 6 months.

0:47And all I did was I called my friends up every night. I was like, I'm going to quit my job. I'm going to start a business. And I, you know, we talk every night, literally every night. And I would be pacing in my condo like I'm going to do it. I'm going to do it. And I wouldn't do it. I was too afraid. I was too much of a scaredy-cat. But the thing that got me over the hump was this. Number one, I knew that when I looked back on my life, if I never took the jump, I would have been ashamed of myself. And I would have felt like I was a pansy and I was like, I can't die a pansy. I have to be able to make a jump.

1:14Number two, I played out plan B, which is, okay, let's say I actually completely fail. What happens? I was like, well, I'm not really going to be homeless. I know enough people that I can get food, right? And I was like, "Okay, so I would probably just couch surf. I'd have a little bit of shame. But at the end of the day, what would I really do?" Well, I could always apply to get the job that I had back, or I could just go to another place with an experience or a story that would set me up for something cooler later. And so all of a sudden, I was like, "Wait, so my plan B is that I just have a cool experience that I could talk about at a job interview or to go to business school? Okay, that's that doesn't actually sound that bad." And so there's this huge amorphous fear, but I've just noticed in my life that fear only exists in the vague. It doesn't exist in the specific. If you're afraid of something, try and break it into pieces and spell it out. Play out the next two or three steps. Because all of a sudden, if you're in the developed western world, the downside risk is not really real.

2:08Like the only real downside risk is the opinions of other people who will say that you failed who you don't care about anyways. But like you think you're going to die, but you're not. You're just going to learn some stuff and you'll be like, "Oh, maybe next time I'm not going to make that mistake." And that's it. And I say this and it's easy for me to say, but it took me six months to figure this out. But I do remember my final straw was the realization that I had at the time no girlfriend, no kids, and I had no real, you know, financial responsibilities besides like eating and having a place to live. I said if I can't make the decision now because it feels too risky, I will never be able to make the decision because if other people rely on me, now some of you are in a position where people do rely on you and you're like, "Well, Alex, you know, I've got people rely on me." Yeah, I would say that it makes it harder and what now? Harder and so what? But for me, that was the thing that got me over the hump was like, if I don't do it now, I'm never going to do it. I'm never going to have fewer responsibilities.

3:06And to to play this out a little bit more, if you have people who depend on you, their dependencies on you might increase. And so if you can't do it now, you still might as well do it, right? Because it's only going to go one way. Real quick, I'm going to show you the exact 10-stage road map from zero to 100 million plus that less than 1% of companies finish. I've now done multiple times. And so I can say with a lot of confidence that these are the stages as headcount increases that you need to get through. And I broke each of these down by eight different functions of the business. what the constraint feels like, like what are the symptoms of it when you're going through it, and then what steps we actually took to graduate.

3:40And we've done this across software, physical products, uh, service businesses, brick-andmortar, all of this, and it works. And it's my gift to you. It's absolutely free. And so the link's in the description, but you just go acquisition.com/roadmap. Just enter your info and it'll spit it right back to you. Offering.