This is something you can use to make all of your communications more effective.

0:00If you're a content creator or you post stuff on the internet, this is the one strongest thing that you can do to make all of your content more effective. And it's not changing the actual substance of what you're talking about, but how you talk about it. A research study came out that said that the vast majority of schools don't teach reading past fifth grade. And so, for some reason, we use all these big fancy words, we expect people to know what they mean, and they don't. And so, what happens as soon as people hear a word they don't understand, they stop listening because they don't know what the rest of the sentence means. The way to combat this, so instead of saying, "Reciprocity means that you get better compliance from prospective customers," you just say, "Hey, if you give people stuff, they're going to be more likely to give you stuff back." And when you say it that way, people actually understand what you're trying to say, and you feed them rather than your ego.