"Should I Promise a Result or Just Promise a Community?"

0:00Yes, sir. >> Yep. >> I Hey, Alex. So, I t I help Latinos how to purchase their first multi-family property. >> Multi-family, yeah. >> Um but my current promise is get, you know, I I'll help you get one property. >> Sure. >> Do you see this this promise work at scale because I see the English uh guys who are dominate say, "Hey, join the community." Like they don't promise something. They just promise that you'll learn. >> Yeah.

0:25>> That's the promise or that you'll join a community and that's the promise. >> Sure. >> Is that Should I >> No, yours will work better. Theirs is just compliant. >> Okay. >> [laughter] >> So, as you get really successful, you need to start being compliant with advertising laws. Uh and so, that is why So, I'll I'll give you the the trick for getting around uh compliance. Not really getting around it. Uh it's state the facts and tell the truth. And so, like yesterday, I showed you guys statistics. In no way is there a promise that you guys will achieve any of these things. I just say, "This is what has happened." And then you can make your own decision after that. And so, you look at the past. You make no claims about the present or future. And so, I mean, historical trends are the best predictor of future, but they're also in no way uh they don't necessarily mean that the same thing is going to repeat. And so, in order to be compliant from an advertising perspective while also being compelling, a key point is capturing data. And so, probably many of you guys, one of the easiest things I do this in almost every company I buy, is I just become militant with capturing data for customer results.

1:25Uh and it's not just because we want to track these things, make sure NPS scores are good and all that. I also just want to use it so that I can advertise. Like this is exactly what happens. 22% of people don't get the good stuff. 78% people do. That sounds like a bet you're willing to make. Cool. If not, no worries. But that way, you're just stating the facts and telling the truth. >> Okay. It seems like I would I I I also have to get really more strict on the customer and they need to have certain amount of capital. So, that's going to limit a lot of the people. >> Yes. >> Is that Is that fine? You can still see that I can grow?

1:53>> Yes. >> Okay. >> There's a lot of people who have who have money. >> All right, thank you. >> One out of nine people in the United States is a millionaire. >> Thank you. >> Like, there's money. If you like this video and you're business owner who wants to break through your current revenue ceiling, I distilled every lesson from scaling 10 businesses past 10 million and three businesses past 100 million into a completely free scaling roadmap that I've used to go from zero to one, zero to 10, and zero to 100 plus. And so, you can click here and you can check it out. Again, absolutely free. And since you're business owner, appreciate you and enjoy.