A sales tactic that I learned from @eminem

0:00I learned this tactic from Eminem in 8-Mile, but it's using the word but. So, let's say I said, "You're going to make a ton of money if you work with me, but it's going to be a ton of work. There's going to be hundreds of hours of videos you're going to have to go through." What happens is in that statement, I directed your attention to all of the things that you're going to have to do. It was positive statement, but negative statement. If you reverse these things and go negative statement, but positive statement, the but acts as an amplifier for the second half. Let's try it on. If you sign up for Gym Launch, you're going to have to go through hundreds of hours of videos. You're going to have to take 5 hours a day to work and do these things, but you're going to make more money than you've ever made in your life. So, if I own all of my negatives, and the more true they are, and the more damaging they are, the more believable the thing that comes after the sentence.