Ketamin-Klinik: Wachsen trotz Werbeverbot

0:00Unternehmer/Gast This year I got into the ketamine business. And uh So, I purchased it to one two partners. Everything's been organic growth of this. They did 1.3 last year. This year they'll do 1.7. The EBITDA was at 700. No marketing at all. So, we starting to get into the marketing and then we found you can't you know since it's ketamine you can't advertise it. So, do you have any suggestions on how to advertise ads? Let me take this one.

0:35Alex What? Yeah. Advertising ketamine? Well, we wouldn't advertise ketamine. You just got to go get distribution distributors. So, it's like you're like, "Oh, I can't take the risk. I'll just have somebody else take it." That's what I would do. So, it's like you have this big distribution like it you basically the same thing as the CPA firm we're talking about earlier. It's like we just need to go find who are the people who are referring this like right now it's all word of mouth. Yeah. That means that there are the way word of mouth works is there's always nodes. It's not like every customer brings us one customer. It's really one out of 10 customer brings you 10 and the other nine bring you nothing. That's typically how it works. And so it's like who we need to identify who these nodes are that have the highest likelihood of referring us business and then enlisting them to do that on purpose rather than on accident. And so then that becomes the acquisition channel. And so then it's more cuz then you can advertise basically referrals affiliate the monetary component of it which is compliant to advertise. I just wouldn't say ketamine. I just say like we have a medical benefits thing blah blah blah blah and then that would be how I'd bring them in and they can then use their network that's not ads uh in order to drive traffic in. Okay. That's how I would think through it.

1:39Alex So, the second question I have is when I partnered the main thing was ketamine. Now they're wanting to do like five or six other services. That's going to be much harder to scale because when we go to the next location instead of six staff members now we have 22 staff members. >> sounds terrible. So, would you break off and like open different ketamine clinics so you could scale faster as opposed to stay in to partners? Yeah, I would I would actually stay with the main thing of the business personally. That sounds like 101 entrepreneurial newbie 80/20.

2:16Got you. I'm just being honest like we have this thing that works really great and it's all word of mouth and we're growing 30% a year and it's super high margin and so let's [ __ ] it up. Yeah. Yeah. It's like standard playbook like we're like page four of entrepreneurship. Like let's break something that works. Have you given them the feedback that you don't think that's the best decision? Yes. What did they say? They they're scared well and I was at first too because there was you know what if something happens where they uh you know FDA comes in and says like you can't do ketamine infusions. You know, right now it's there's no restrictions on it. So, they wanted to get other stuff going for that which I agreed with at first but now it's getting to be so many that the staff is going to be so big that it's going to be hard to scale.

3:03>> Give them the missed opportunities versus problems talk. Is that we have Well, everything you guys are talking about is missed opportunities. What we have in front of us are problems that we need to solve. And so if you keep solving these problems you'll keep making more money. Yes, there's a structural risk of what happens if ketamine gets illegal. Question is how likely is that? It's probably not likely and whenever they roll something out like that it's usually a multi-year process. Yeah. Right? And so like you'll have ample heads up before they do anything like that. And if they did it probably would be like you can't do unlimited. Like there's so many things that happen it's there it's an irrational fear typically that something like that would happen overnight. And so everybody here was in COVID had to overnight figure out a business and almost all of us did. And so you won't even have that issue and even if you did you have the resources to do it. But distraction is going to kill the business significantly faster than the FDA will. Yeah.

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