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Was du mitnimmst
- Beim Verkauf seiner Firmen merkte er, dass das Team der Private Equity Firma talentierter war als sein eigenes.
- Der Käufer, der nichts mit Fitnessstudios zu tun hatte, würde am Ende mehr an seiner Firma verdienen als er selbst.
- Danach verbrachte er ein ganzes Jahr damit, mit jedem Investor zu sprechen, den er finden konnte.
- Er nutzte sein Marketing Talent, um seine Trefferquote als Investor zu erhöhen, weil ihm Banking Kontakte fehlten.
Volltranskript
Das Transkript ist das englische Original mit Timecodes. Die deutsche Zusammenfassung steht oben. Sprecher werden automatisch zugeordnet.
0:00Because last interview I asked Leila if there were any unexpected consequences of becoming famous on the internet. Uh and she basically hinted at no uh besides the hate portion. And uh I guess I just want to know tactfully how do you guys get into an opportunity and have a really good idea of what it's going to look like? because it's kind of the balancing I'm going to have to do a lot of volume to acquire this skill, but also I kind of know what uh work it's going to take because content or when you switched I think you sold Allen and went to acquisition
0:36>> pretty quickly after uh had you just been observing like different private equity and that kind of thing? >> Um there was a there was a few things that kind of contributed to starting acquisition.com. One is that Leila and I had made two investments in 2020 prior to us selling the company in at the end of 21. So we had we'd almost had you know a year and a half where we had made these two investments and they had gone really really well and I was like this is really cool and then when we ended up going through the process of um selling Allen and Prestige Labs and Gym Launch all in 2021 um we dealt with a lot of private equity firms and I remember there was a moment where I was sitting at the table and it was all of their team the private equity team and all of my team and I had a few kind of like conclusions that I that I came away from. Number one is that their team was more talented than my team and that's why their team was going to make more than mine. And the second was that the guy who was about to buy the business from me was going to make more money on my business than I was. I was like, "Huh?" And he didn't even start it or found it or know anything about gyms. I was like, "That's weird." And I was like, "He has a better game." And so I was like, "I should learn more about that game." And so then I spent I spent basically all of 2021 talking to every single investor I possibly could. um every person in the financial world I could get my hands on basically um to try and understand a model that but I was like how do I enter that game because like I'm not I don't have 10 people who I know who went to Harvard and you know have all these banking connections like I don't know any of those people and so I was like okay well what can I do that they can't do and I was like I'm pretty good at marketing and so I was like okay well I did hear and I understood better that what one of the things of making you know a good investor is being a good picker but I can increase the likelihood that I make good picks if I just have way more to pick from. And so I was like, okay, so it's really just a marketing problem. So if I can just get more deal flow that wants to do deals with me, then I'll have a better pick and the deals that I'll be able to negotiate will be more advantageous even if I'm not the brightest tool in the shed. And so that was kind of the the thesis behind it was can we build and for each and to be fair when we started I was like I didn't know if it was going to work. I just thought of it in likelihoods. I was like, well, there's a few need to believes I have to believe that I can make, you know, content that will give views. So, I didn't know, but I was like, I'll see.
2:48They they do things. I can try and model what those people do. You know, the second thing that had to need to believe is, okay, if I do make content and it does work, that doesn't necessarily mean that it's going to translate to people who want to do deals with me or do business with me. So, that was a second need to believe. Um, and so those were probably like the two big ones that kind of straddled the decision overall, but they felt believable. And so I was like, worst case scenario, I'll just build an audience that doesn't generate deal flow and I'll figure something else out. Um, but that just felt like a pretty good idea at the time, which was, uh, if you can build an audience that trusts you because of value that you've provided over an extended period of time, then I just had faith that I would figure out what to do later.
3:33>> Real quick, if you're a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So my team and I put together the $100 million scaling roadmap, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it. And so we broke it in these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you deconstrain the business and you're trying to scale, we'd love to help you out on the thank you page. You can just book a call with my team and we will look into business, see if we can help.
4:27And if we can, we'll invite you out to Vegas and we'll do this in person live.