Verstehe die Kraft von Leverage

0:00When you think about curtains that have lifted, that have really shifted the games you play from a value money perspective. >> Mhm. Like where someone's turned the lights on and you go, "Fuck, of course." Yeah. Is there anything else that comes to mind? >> [sighs] >> Like big macro games that >> Yeah. Um I think a big you know, when I the big I will answer it with the stair steps of how each order of magnitude changed my income.

0:26So, when I went from being an employee to self-employed, I went from making four figures a month to five figures a month. And that was for me just like, I'm now in control. The level above that was I started having other people who worked for me. I didn't even know that was possible. Sounds crazy. But like I was like, you can hire people? Cuz my my members of my gym were like, "You know other people can work here." I'm like cleaning the floor and doing the marketing and teaching the class. They're like I was like, didn't think about that. Good call. >> Bottleneck. Right. And then once it's six figures a month, right? And then from there stayed there, did the turnaround business, still had the same organizational structure, had another degree of leverage. And so, the next degree of leverage was that I started licensing. So, it was digital, right? So, the cost for you know, the cost of goods was basically nothing. And then that's when things started skyrocketing. That got me to seven figures a month. And then eight figures a month was using leverage through capital.

1:14Which is where you know, where I'm at now. And I would imagine that nine figures a month will probably be some level of technology or more uh media on my side. But all of these things are about leverage. And so, this is like one of my favorite topics in the whole world. But if we define leverage as the difference between what you put in and what you get out. So, if you have a lot of leverage but a little bit in, you get a lot out. If you have no leverage or low leverage, you put a lot in you get a little bit out. And a lot of times people who are listening to this and are not making as much money as they want, they're putting lots of input in and not getting a lot out. They have low leverage opportunities.

1:44And so, understanding how to get more for what you put in is the game overall. And so, the first level that I described was labor. It's just work. First, I was working for someone else, then I worked for myself, then I got other people to work for me. First level in each of those levels was more leverage. Above that, I had media, which is the thing that I was licensing out. So, another degree of leverage. I made it once and I could license it out infinity. On top of that, I have capital. I can take capital, I don't have to sacrifice time in order to get something for it. So, it's high input output.

2:15Um above that would be some sort of technology. You build the code once, in theory, obviously, you continue to improve the code, but theoretically, you build the thing once and then a million people can use it. And so, you want to stack as many types of leverage as you can and as much of them as you can because like Joe Rogan also has a show and somebody else has a podcast. They both technically are using media as their as their as their vehicle for leverage, but he has significantly more of it. So, it's not just like, "I'm going to use all these." Right? Yes, but it's also how much and to what degree.

2:44But like Facebook had other people's money, he used media, had other people's work, max leverage. Amazon, same thing, right? They used every element of leverage and they maxed all of them out. And um that's that's at least the the curtain that and Naval talks about this if you're familiar with Naval Ravikant. Um he talks about these things as the as the the the elements of leverage or four types of leverage. Um and understanding that for me has kind of been a blueprint for wealth overall. And then, you know, capital, there's degrees of capital, right? Like you First, you can get friends and family to give you money.

3:16Then, you can get, you know, institutional money. And then, you can get public money. Right? Which, you know, you saw like the IPO money, like the fact that the NASDAQ was Forex. Uh the Dusseldorf exchange. Is that where I was? Right? Um there's just significantly more capital in that market. And so, it same work, more zeros. Um and so, I love this topic because I think that that's fundamentally like the people who move faster in life don't actually move faster. They get more for every step.

3:44Real quick, if you are a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So, my team and I put together the $100 million scaling roadmap, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it. And so we broke it into these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources and finance. And so no matter what you're struggling with someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information and if you want us to actually help you deconstruct your business and you're trying to scale, we'd love to help you out. On the thank you page you can just book a call with my team and we will look at the business, see if we can help and if we can, we'll invite you out to Vegas and we'll do this in person live.