"How Would You Learn Sales From Zero?"

0:00So, if sales was your main constraint in business, and you need to learn it from zero, what would you do? >> Um I you want to get as many reps as you can. Uh and so I mean, this is one of the advantages of working out of business before you go out, because you basically get to learn on a business's dime, which is I'm a big advocate of. Um I'm I'm going to like I'm going to guess that you're not learning it from zero, because like you said sales is your main constraint, but you need to learn it from zero, which means you've never made sales before, which means you don't have a business.

0:31And so, if you don't have a business, then you could start on a call floor anywhere, or on a door knocking team, and learn from there, and get paid to do it. So, that's option one, which I'm a big advocate of. Um option two is you basically got to go out, and my encouragement would be to sell people for free. And so, in the Leads book, I talk about to getting your first five customers. Follow that playbook of getting your first five customers for free, cuz it's still a sale. It's just a much easier sale, cuz you're still going to get them to risk their time, sometimes their money, um in order to to get some sort of, you know, deliverable service from you.

1:05Um and then from there, you'll be able to learn from those conversations to then eventually start charging money. Um but some people, I would say, the the poor people in the comments will say, uh "Never give away your service for free, because it'll devalue you." As they say, being poor. You get more from giving away your stuff for free than they get for getting it for free, because you will get feedback, and you'll get learnings, and you'll get lessons, and you probably do suck, which is why you probably shouldn't charge, and you should be very willing to give away your stuff for free, because you should not be valuing your time, because it is not valuable.

1:34The market has already determined it's not valuable. People are not knocking on your door. It is valuable when the market determines it is valuable, which means when demand surpasses supply. And the easiest way to do that is to decrease price. And so, when we decrease price, we can increase our demand, and then over time, as we get better and better, demand will go up, and then price can rise naturally with the market, and this is the beauty of a marketplace. I I that's a very elegant answer. Very good. If you like this video and you're a business owner who wants to break through your current revenue ceiling, I distilled every lesson from scaling 10 businesses past 10 million and three businesses past 100 million into a completely free scaling roadmap that I've used to go from zero to one, zero to 10, and zero to 100 plus. And so you can click here and you can check it out. Again, absolutely free. And since you're a business owner, I appreciate you and enjoy.