Beschäftigt sein ist nicht dasselbe wie hart arbeiten

0:00You know, a fun frame with that is when someone says, "Must be nice." You can just say, "Yeah, it is." Or someone says, "Man, you must have exceptional genetics to have the body you have and it just happens so easily for you." And you're like, "Yeah. It's sweet." And the thing is is that if we think if we were to just say like if we lean into it, right? To some degree, by leaning into it, you also eliminate a competitor if you want to hear my my ugly side.

0:30Because if I just affirm the fact that they think it happened overnight or that it was genetic or whatever, makes it more out of reach. Right. Yeah. I've thought I dude, I've thought about this. So, this is such a good point. Such a good point. The somebody telling you going David Goggins mode and somebody saying, "This is how hard I had to work to achieve this thing. Look at how hard I had to go through and look at all of the setbacks I had and look at just how in the red I was before I got to the black before I got to the green. Just look at all of these things."

1:03People see that as a threat. People see that as a humble brag. But what it is is a treasure map. This is where I was and this is where I went and me with all of my inefficiencies and deficiencies and setbacks got from there to here. You aren't even as far into the red as I was. So, all of the talk I I understand why hustle porn kind of gets a cringe pushback from the world.

1:28But what it actually should be is an unbelievably empowering message that anybody can get from wherever they are to wherever you are. The much more disempowering one was, "Yeah, man. It you know, it just comes to me easily." So, yeah. If you really want to [ __ ] somebody up, tell them that it's ineffable. Tell them that it's ethereal and astral and you can't get here.

1:53One of my favorite ways to help someone overcome an excuse or a limiting belief is to tell them I believe them. And so if I'm like, "Hey, why don't you double your prices?" And then they give four reasons why they can't double your their prices. And then I'll say, "Then you'll fail forever." And then they're like, "Well, no because X, Y, and Z." And it's like, "Great. Glad we got there."

2:20>> [laughter] >> That's like your thing about only one person can be in the angry boat. >> Yeah. One person can only be in the negative boat. Yeah. It work It's unbelievable how powerful that is. Um What's interesting about a lot of the discontent that we have around how people judge our success or achievement is that we have this unspoken demand that they have a visceral understanding of everything that we went through without having been there.

2:53And the problem with that is that if they understood everything, then they would have a complete understanding of how to do it themselves. And so it's making an impossible demand of strangers to somehow be successful already so that they can appreciate our success. >> removing your competitive advantage. And so it's interesting, this is just for everyone who's listening, is that Chris, you can probably attest to this, is that um of the people that I have met in my life have been extremely successful at any endeavor, there's this kind of And I want to make a video about this, but it's what people say in the back room.

3:31And there are these common things that we say to one another that other people wouldn't believe. So we're like, "They just don't get how much actual work it is to do a podcast like this." Peop- Like, you don't actually get that what 100 hours of preparation for one 1-hour event looks like. You you can understand it conceptually, but when you actually set a timer and you only use that timer and you pause it when you stop working and you do 100 hours of work, all of a sudden by the end of that 100 hours, you have a very different understanding to the very granular level of what it takes to be great at anything. And that's 100 hours, not 10,000 hours, but 100 hours with feedback. And so everyone's like in the back room. They want this magic pill. They want to They want to know the secret, but there is no secret. It's just hard work. But I think the thing that everyone who's who's listening lacks is the context on how hard hard work is, not in that it's complex, but just in that it's a continuous and unending focus on one thing and noticing the details that separate mediocrity from greatness. And if you're like, I don't know what the difference between those two things is, that is the opportunity that hard work reveals. Is that it takes watching 10 hours of you presenting and then taking notes at every time that you say um or that a transition between slides is unclean or that the audience kind of gets lost there cuz I can see that there's no reactions to that. I should probably add a visual there. And then when you go slide by slide, realizing that, okay, I can put a thousand slides together for 90 minutes of presenting if I really put one thought with one visual per slide and every one of them, and I love this description, is like a coat of paint. It's like you just put another coat of paint on the skill set or the achievement that you're working towards and most people expect that the pencil wireframe that they do on their first shot is hard work because that's the hardest they've worked, not the amount of hard work that is required in order to get the level of outcome that they say they want or that they expect. And so there's a divorce in reality because they don't have the context from which to make a judgment because they've never been graded anything. And until you get great because as soon as you get great at one thing, you realize just the tremendous amount of hours and work that it takes to be great at one thing. And then there's this oh [ __ ] moment that I can express personally which is you realize that there's so few things that you can be great at. And then the discipline comes down to saying, "What are the two or three things that I can be really good at in my life?" Because it will take me five to seven years to be exceptional at this one thing. And so like even like making content, a lot of people see my stuff now, but I just had a friend send me a video that he interviewed me before I made any other videos. And I showed I sent it to my team. And uh he was like, "Dude, I I watched it." And he was like, "And it was you."

6:42But then I like I covered the face and it he was like, "I mean, it's your voice, but he's like your clarity of thinking wasn't there in the way that you articulated." And the thing is is it's it's uh if to the untrained eye, to a beginner, they look at that video and they look at my current videos and say, "I don't get why he blew up." Because it's the same dude. But the master or the expert level can say, "I will can give you a hundred different things that could have been better about his now or his old videos compared to his now videos." And it's the granularity of that feedback that allows you to see the discrepancy between your current and your desired. And I think that once you actually give yourself the reality glasses, not the woe is me glasses, but think, "No, really, if I had to do this, what are what are all of the things that I would have to improve?" Then you see how incredibly long that list is. And then you take this deep breath, and that list is the hard work. It's starting at the top and then wanting to cross the first one off after your first day, but then realizing you still haven't done it well enough to cross it off and you're like, "Wait, I have to do another day and I still haven't quote made a dent in this list."

7:56And then you do it another day and a third day and a fifth day and a fifth week and then all of a sudden you're like, "Okay, I think I've got the first one done." And then you still look at this list, but along the way of doing that first one you realize 20 other things that you could add to that list >> one that you cross off, you create 10 more because you start to win in the weeds. You start to look at a higher resolution. And that's the never-ending cycle of excellence.

8:23Real quick, if you are a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So, my team and I put together the $100 million scaling road map, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly, where they got stuck and how they got past it. And so, we broke it into these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources and finance. And so, no matter what you're struggling with, someone else has already struggled with it and solved it. And so, I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information and if you want us to actually help you deconstruct the business and you're trying to scale, we'd love to help you out. On the thank you page you can book a call with my team and we will look at the business, see if we can help and if we can, we'll invite you out to Vegas and we'll do this in person live.