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Make the action the goal, not the outcome.
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0:00The person you are, character you aspire to have, is rebuilt on the activities that you commit to. So, there was a guy who started at the first gym with me same day. And I started my gym and then he started his gym, so we went in parallel. And he wanted to go online. He was like, "Dude, I need to build like a brand." He's like, "What should I do?" And I was like, "Dude, you just need to start posting, you know, short-form stuff, making stuff that's valuable." And he posted every day for 6 months. And then one video took off and then the next video took off and then all of a sudden now he's making $100,000 a month and he messaged me. He was like, "Dude, like I'm super grateful that that you told me to do that." And I was like, "Dude, commit to the action. Make the action the goal, right? Not the outcome the goal. Make the action the goal. If the action is, did I make the post, did I make the reach-outs every day, then you're a success. You check both boxes."
0:42And what we did was we shifted what he was focusing on because he was focusing on the sales he was making, he was focusing on the money he was making, rather than focusing on the process.