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Was du mitnimmst
- Auf LinkedIn sollte der Link zur Community im ersten Kommentar stehen, nicht im Post selbst, sonst wird der Post schlechter ausgespielt.
- E-Mails funktionieren am besten mit kurzem Hook, einem konkret nutzbaren Tipp und einer klaren Handlungsaufforderung am Ende.
- Es gibt zwei Arten von Call to Action: mehr vom gleichen Inhalt anbieten oder eine persönliche Version davon.
- Wer Personalisierung verspricht, muss sie auch wirklich liefern, sonst wirkt die Mail wie plumpes Copy Paste.
Volltranskript
Das Transkript ist das englische Original mit Timecodes. Die deutsche Zusammenfassung steht oben. Sprecher werden automatisch zugeordnet.
0:00From LinkedIn to school, 20K LinkedIn followers, a lot of people who have small LinkedIn followings do really well at school. So, I'll just give you that as a side note. Like, Farhoon uh is somebody who's done really well leveraging LinkedIn audience um around like job opportunities for the UK. So, something kind of you might want to look there at what he does in terms of his CTAs. Um But anyways, you got you got just under 5,000 subscribers uh on your newsletter, which is great. What's the most efficient way to funnel those audiences in my new school community? All right.
0:27So, um I my bet here uh is keep making the content you are on LinkedIn. I would say first comment CTA or PS CTA. Um usually links out will get downgraded. So, it's probably first comment with link uh would be my CTA for LinkedIn. As for uh email, I I mean, I would say, you know, I don't want to say, you know, copy my but um I would say I wrote a I did a There's a video on this on my YouTube channel that says like how I turned like $1,000 into $45,000, something like that. Um but basically, it's just that you get the best returns in marketing are on on email in terms of cost and return. And so, I would structure the emails the same way I do. I structure them that way because I think they're great.
1:15Uh which is, you know, short hook that's pithy, then very clear tactical nugget that someone can immediately use. Don't hold anything back. Give an example. Then CTA like your community has things like this in more depth or more personalized version. So, the big CTA is fundamental for everybody. Two core CTAs. You're You're either CTA'ing more or more personal.
1:42Basically. So, it's like, if you like this stuff, there's more stuff like this. Or if you like this stuff, I can personalize it for you. Right? This one does better than this one does, but both of them work. All right. Now, this one, if you are going to personalize it, you actually have to personalize it. And so, that's the work part, which some people don't want to do, and that's where you create different templates, and then you can maybe automate some portion of that. Um but uh Ed, to to to answer your question, LinkedIn side, first comment CTA with some sort of lead magnet that's associated with the community.
2:10On the emails, tactical nugget, put your one-line CTA, make sure that it is uh contiguous with the email, so it doesn't seem like a copy-paste CTA. Um and yeah, that's that's how I do it.