I’ve spent about 1,300 hours in total writing my next book. And I’ll be giving it away for 99 c

0:00what people offer me every day for my time is usually between 25 and 50,000 an hour. Me writing a book takes like this next book that's going to come out, 100 million dollar leads. It It'll probably take me by the time it's published about 1,300 hours. And I'm going to give it away for 99 cents. And so if I think about that, like, okay, well, 25,000 times 1,000 is 25 million. So I put 25 million dollars of what I probably could have spent time on directly into this book that I'm going to give away for 99 cents. If I'm using the net worth stick, it would be a failure and I should do other stuff that I would get a better return on my time on. But in terms of the goodwill and of people that it will reach, there are few that are better.

0:32And it will outlive me. YouTube videos will not outlive me. Book will. And so when I think about that long-term, like that's when I'm on my deathbed having nothing left to give, I want to extract everything I can out of my head.