What Would You Do to Get to Consistent $50K Months?

0:00What's up, Jeff? >> How's it going, Alex? Nice to meet you. Um so, my name's Jeff. I sell online weight loss coaching for moms. A lot of them today. >> weight loss coach kick today. Geez. All right. >> I know. So, last year I did 288,000. Um my goal, I feel like is simple. I need to get to 600k so my wife can keep staying home with our four little kids. And honestly, so I don't become a failed entrepreneur like my dad, which is a kind of emotional, but you know, this is So, this is my version of scale or fail and I need your help here. So, my main constraint is acquisition and so I've tried three paths. I started with organic local Facebook groups and that got me to like 20 to 25k months. Started trying local meta ads and now I run national meta ads. The local is died down with the organic. The local ads, the cost per lead was really high. The CAC was over 1,000 and so now I'm on to national ads.

0:55>> What do you >> CAC was at 1,000 for local? >> Yeah, because the cost >> Something's wrong. >> What's What was What was the offer? Like were you Were you doing like walk me through that cuz the weight loss leads right now are like 20 ish local. >> Yeah. >> I still have my balls there cuz it's a launch. >> So, what I was doing was I was running a lead magnet funnel to SMS and so they went to my landing page, SMS, got them on to a sales call and so I just couldn't My creatives were fatiguing really fast and I I just couldn't get the traction that I was looking and so I switched to the national side. And now my CAC is at 750 and like my cost per lead is half. So, instead of 20, it's now down to like $8 for cost per lead and it's the best I've ever been at. But basically, I'm in a place where I'm trying to figure out what to do for acquisition cuz I've tried a bunch of things and I just hear you in the back of my head saying more better before going new and I'm doing a ton. So, like my question for you is just like if you were like, "Jeff, this is what I would do to get to consistent 50k months."

1:55What would you What would you do? Like how would you set it up? >> point? >> 2,700 for 16 weeks. Um I close at 40% and then 50% resign. Sorry, we're about to have a tornado outside our house right now. >> Um >> I'm going to say something wild for you. It's going to be very different than I think you're expecting. So, I ran something called a hybrid model at Gym Launch for a long time. And the reason was for the exact type of situation that you're in. Now, to be clear, it's not going to be a model that's going to get you to $10 million or $20 million a year. But, it's like if you want to get to like 600 with like very good margins, like this model works. All right. And so, basically

2:33>> for. >> Cool. So, all you have to do is get any local gym in the area uh to give you an office that you can use. So, then like most gyms will just, you know, like couple hundred bucks a month. Like, this should not be It's very cheap. The reason for that is because, again, I'm talking speed to money and risk associated with it. There are more skills that you need to have in order to advertise nationally. Uh like, you probably saw two of the calls before this, right? There's Both of those guys have have large, you know, like Instagrams or YouTubes or whatever.

3:04Um and then there's slightly more complex funnels. There's targeting a whole bunch of stuff, right? With local, you really just need to go lead gen, call them up, send them a video, meet them in person, close. Like, that's that's basically it. Like, it's that simple. Um and you can fill your calendar up with that stuff. Uh and so, the the the pitch is basically uh you need fitness, nutrition, accountability. I'm sure you're familiar with with that component of it. But, the reason that I'm meeting you in person is that you can like have trust and you know that I'm like I'm in the area if you need anything. Um but, we I don't want you to buy another gym membership.

3:40That's not my goal here. Because at the end of the day, there's only, you know, 3 hours a week that you're at the gym. Our time is for the other whatever the remainder hours are. Right? Like, that's what I'm here for cuz that's where you're getting fat. And that's basically the whole focus, which is like I target the other whatever the number is, number of hours per week. And so we meet in person, and then then you can basically check with them two times, three times throughout the throughout the you know, the 16 weeks, and then just use the in-person sale to sell the renewal.

4:12>> So you're saying like you're saying do this at a gym for like you join >> highest likelihood. Like because it takes no like it takes you don't have to have very good creative, you don't have to have any complex funnels. It's like you generate leads, you send them a video, they show up in person, and then you sell the big ticket thing. That's it. >> So you're just saying when you say that it's like I'm like I'm just running ads locally to have them basically have a conversation like you're interested in basically getting back in shape and let me tell you how.

4:40>> Yeah. You can call them on the phone, set them, and then meet with them in person. So basically you have a set, video, close. >> Okay. And when you say so you're when the part part that I'm trying to understand is the local gym for office part. So like do I need to be part of a gym >> No, you don't need to be a part of it. It's just basically just having a place to meet in person and a coffee shop is a little weirder than than just having an office that you know, like a space that you can go to.

5:05But like again, I can't teach all the things that that you need to go national right now, and you're like I have to get to 600k. Like you can do that with almost with very little like you just need to you already know how to sell. And so getting leads to trust you local is much easier. And so it's just schedule, I'll meet you at this place, you send them a video beforehand, and then when you when they walk in the door, floor-to-ceiling testimonials, sell.

5:33>> Okay. And then the last question then on that would be when it comes to running ads, there's so many ways you can do it between like VSLs, statics with like right videos. Like what would you say is like the best way to go because I always try to market there. >> is no best best way. I mean, the best way is the ad that converts. And so, there are statics that are convert like right now we're running a ton of statics. We're also running a ton of a bunch of video. Um again, I'm trying to meet you where you're at right now rather than say like, "Okay, this is how we get to 10 million a year." This is not how we get to 10. Um but there's like no There's almost no moving parts in this thing.

6:06Like the level of creative that you need to have to beat at a legal at a local level is much easier. Um what what what what area do you live in? >> Uh the Chicago land area. The suburbs of Chicago. >> So, but you've got you've got people there. I mean, so that's that's a decent size city. So, if you drop a pin on the map, you'll have um good you'll have like you'll be okay. Okay. Yeah, cuz if some If you're like in in in wherever, then that that actually that is then I might have actually had to recant my my my opinion. >> No, yeah. It's legit. Yeah. All right.

6:32Well, this changes absolutely everything that I've been building for the last 6 months. So, I just have to now >> we light everything on fire, that that's half of the audience, too. Um if I if I like had to uh do it. And that's And to be fair, like I say that because that's whenever I like had to make money in my life when I had none, I always did this. It's just cuz local is the fastest speed to money. And you have the highest ROAS locally. The issue with local is that it's very it's more difficult to scale, right? Um but in terms of return on ad spend, like it's it's much more common to get 10 20 30X returns on local than you are in other markets um because you don't have to compete against other players. And and like that's the advantage. Okay. So, before we go light everything on fire, okay, let's just this We'll take two breaths.

7:16All right. So, right now you currently are doing what? >> I'm currently running only national ads as direct offers through an Instagram DM funnel. >> All right. >> That has gotten me This month is my best month. I spent 6K on ads. I made 7750 CAC. And I closed eight clients. So, like I've generated 25 front end from that. >> On six on 6K in ads. Okay. Got it. >> Yeah, so like a 4X ROAS. So, when I talked with Ed Turney, I'm in I'm in the VIP Advantage. He's like, "Dude, light light that up. Like, make things happen and go all in on that." And so, my initial thing was going to be here being like, "Hey, was was that the acquisition strategy?"

7:55I'm like, "Okay, he said light this up. I'm running the statics to IG DM." But I'm like, "Do I do that or do I sell the webinar funnel?" >> then just spend I mean, just double it. Just double what you're running to spend. I mean, then you're you're probably fine. You're not going to run out of people. You're in weight loss, dude. I mean, like you're You can run You can run that and like the next thing you're trying is you're going to need somebody else to do DMs sets for you. >> Yeah. And you're okay with the IG DM funnel instead of trying a different one?

8:19>> Yeah, it's fine. Um I I say that like I took what you said of like I have to like that is what I would do because I'm like that. >> But you already have a 4x ROAS funnel and you're spending 6K. It's like, let's just spend like 12 or 15. Um so, yeah. We're not going to light everything on fire. Uh >> No, we're going to do both though because my clients want My clients want an in-person place. >> They want a hybrid Actually, people want a hybrid small gym that they can go to where >> There's stuff I can run with there. You basically So, I appreciate that. I don't want to take more time, but this is helpful. Thank you.

8:48>> Okay, hold on. I want to make sure that we don't we don't we don't Let's Let's Let's slow down for a second. >> All right. >> You're selling You're running ads nationally. But people are not coming to you in Chicago, correct? Like you're selling people in Missouri as much as >> I'm selling people all over. So, initially I only did local. Word of mouth was huge. They loved that I was local, but then again, it just it was too expensive with the way I was testing. I wasn't good at it. I got new to marketing.

9:14>> Yeah, I got you. Um You finally got something that worked. We're not going to change it. So, I don't think you do both. That's why I wanted to like catch you on this. Like, you don't do both and you know, put all the stuff I said into like a lock box of like really interesting Alex And so, what? You have 4x ROAS. You spend 6K. Now you're going to take some of that, you know, excess 18K and see if next month you can spend 10. And see if you get a little bit better, improve some of the the DM stuff. You will, in time, need one, two, three DM setters. And that can probably take you to Well, for sure 100K a month. Um But that was your goal for

9:52>> honestly I don't even care about a hun- It sounds stupid, but like I just want to feed the family and be a good dad. That's all I'm trying to do here. >> for now. And then you're going to get addicted to the game. But I I get where you're at, dude. I get where you're at. >> Yeah. All right. >> Just don't overcomplicate this. You have a 4X ROAS. We need to put more into the 4X so that we have a bigger number to 4X. All right? And just don't get afraid if you had a bad You have a bad month or something. All right? Like you got to stay aggressive on it. Okay? >> Okay. All right. >> Everything else I said will apply to somebody else who is listening. For you, just uh spend more money on the ads that were actually working on the DM funnel.

10:23>> Thanks, Alex. Appreciate it. >> If you like this video and you're a business owner who wants to break through your current revenue ceiling, I distilled every lesson from scaling 10 businesses past 10 million and three businesses past 100 million into a completely free scaling roadmap that I've used to go from zero to one, zero to 10, and zero to 100 plus. And so you can click here and you can check it out. Again, absolutely free. And since you're a business owner, appreciates you and uh enjoy.