Wiederkehrenden Umsatz trotz Einmalkauf Produkt

0:00Yeah, so we do permanent holiday lighting for that's around off the smartphone. Um it on homes and businesses. Um my question I guess would be or I guess our constraints we have no revenue retention. Um and so we've dabbled with, you know, maybe doing like a a maintenance plan, you know, where we upsell people things like that um or you know, having paid subscriptions in our app but So who's your customer most of the time?

0:25Uh it's kind of a it's a healthy split between like elderly and then my people who want to keep up with the Joneses. Okay. And so the light So tell me more about like tell me more a little bit more about the product just so I have a better understanding of it. Yeah, so basically um we install a aluminum track system under their existing soffit and got LEDs inside you can do any holiday game day or accent lighting it's all out of that. Is that like the Philips Hue type type deal? I don't want to like over simplify what you're saying. I just want to make sure I understand it.

0:52>> It's kind of like that it's much bigger. Cooler. What's the average ticket? Uh about 5,000. Okay, how do you get customers? Um through Facebook I guess and meta ads. Meta ads? You're doing paid ads and you're local? Yeah. Okay, got it. How many locations? Just one. Okay, one location. What are margins? Um we're about 60% it depends on the season. Um So you make you make a million bucks you keep 600? No, well we talked about 51.

1:23Okay, great. You're doing half. Awesome. What's CAC? Um 300. 300 bucks for 5,000 LTV. That's great. Okay, so um So a couple things. So if if you want to get revenue retention um you want to measure how long you've been in business? So I've been with the company for a year. Okay. About 2 years. First year was just, you know, vetting products out and stuff. Got it. But do you own it? Yeah. Okay, got it. Okay, you said been with the company side it was like I don't know what that means. I've been with the acquisition.com as well.

1:54>> [laughter] >> Um okay, so uh so again we're thinking about this from a revenue retention perspective. Um one is is there So you install this thing for the lighting. Um what else do those people want? Like is there anything else you can add on top of it cuz like you have to keep it up with the Joneses. I'm sure that during certain seasons they want to do other razzle dazzle things. And so like you can you can assemble and then disassemble things multiple times a year uh for seasons, for Super Bowls, for things like that. I don't know if that's too different from the type of lighting that you currently do but like It's not too different. Now I get people asking all the time if we'll do their trees or if we'll do, you know, Yeah, other stuff that's not permanent. Yeah, so I would see the impermanent lighting as like you run two to three seasonal uh campaigns a year. So I'll bet you Easter would be one if you're in Utah. I'm sure that'll be big. Christmas will obviously be big in Utah.

2:49Um and then, you know, pick your third date. Maybe maybe Halloween's not as big in Utah. Um I don't know. I'm just I'm just messing around. Um but even if you had, you know, one or two cracks at the apple um cracks at the apple whatever bites at the apple uh every year on top of that that keeps you top of mind and then like when you go there you're like, "Hey, we also do it like we'll do a standard double check is everything working okay with the lights?" That gives you upsell opportunities but you still like generate other revenue. And then when they want to replace it's like, "Hey, did I tell you about the new lights cuz these ones are old now. The new ones are oh my god, let me tell you let me show you this thing on my phone I did for your neighbor Susan down the road. Hers looks sick. Didn't know if you're interested in that." Um so it's like those become upsell opportunities and instead of saying like it's um recurring it becomes reoccurring. So it's slightly different. So like Coca-Cola has no recurring basically no recurring members uh member like memberships but we buy Coca-Cola products all the time. We so we have reoccurring. It's reliable revenue. It's just not on a membership or a subscription. And so basically all you'd have to demonstrate to make the the the company a lot more valuable is simply having the data to track that we sell a customer for lights and we sell one out of two another thing every year whether that's an upgrade a uh maintenance fix or it's lights that we do for seasons. Like if we can just show that half the people continue to buy for something from us every year that still makes it a very viable business.

4:12Does that make sense? So if you've hit a revenue ceiling or your entire business relies on you to grow then I'd love to invite you out to our headquarters here in Vegas to learn how we scale. It's a my team spends two days with you to identify the thing that's holding your business back. And so if that sounds interesting click book a call and if you're a fit we'd love to potentially see you out here in Vegas. Yeah.