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Was du mitnimmst
- Stell dich bei jedem Long-form-Video in den ersten 30 Sekunden kurz vor.
- Verbinde deine Vorstellung mit Erfahrung, die zum Thema des Videos passt, das schafft Glaubwürdigkeit.
- Halte die Vorstellung kurz, etwa 10 Sekunden reichen, keine lange Lebensgeschichte.
- Eine ausführliche Story in der Videobeschreibung kann selbst zum bestperformenden Content werden.
Volltranskript
Das Transkript ist das englische Original mit Timecodes. Die deutsche Zusammenfassung steht oben. Sprecher werden automatisch zugeordnet.
0:00You talk a lot about reminding people who you are and assuming people don't know you. How often do you do this reminder and how often do you position with your content? Dude, I do it at every every single piece. I'd say long form. Short form, you don't really have time to do it. But um in long form. And I think the profile is kind of like your way of saying who you are. So, if people click the thing in a short, they click the thing I said they watched it, they think it's good, they click over to your profile. That gives you a little bit of the bio of who I am and then you can kind of watch everything else. If you think about a user journey or click journey, um within a long form piece of content, you're going to you're going to introduce yourself within the first 30 seconds or so.
0:34Um and your introduction should be like I would say memorize it and get it tight. Get very tight and ideally, if it's education, try and relate your history to credibility that is related to the subject matter. So, like >> [snorts] >> if I'm making a sales video, I'm going to talk about my experience selling. If I'm making a marketing video, I'm explaining about my mark my experience running paid ads. If I'm talking about making content, I'm going to talk about my audience following. So, each of those kind of show you different sides of me.
1:06Um but it's still going to be related to the core subject. So, you can kind of like check two boxes with one step, which is like I'm going to introduce myself and give credibility related to the topic at the same time. But yes. Um uh and I don't to your point of like the point is to be repetitive avoid being repetitive all the time. I actually don't think there's I don't think you really have any fear around telling people who you are. It just I wouldn't give a I wouldn't give it a two-minute life story every video. I would say make it like 10 seconds, maybe. Right?
1:38My name is Alex Hormozi. I own acquisition.com which is portfolio companies. I've made more money than I need to and I'm going to help you do some of the things that are some of the principles that we've learned. Like it doesn't have to it doesn't have to be long. Now, again, if you look underneath my videos, I actually put my whole life story in in the description. Uh which as a side note for everybody, um I think one of the biggest hacks you can do is if you if you do make any kind of written content, that that description of my YouTube, which maybe Kirby's pulling up, that description is actually the number one highest performing LinkedIn post of all time for me.
2:13And so it's actually not like untested content. Like that like how I got here that is the that's basically the hook for the best performing piece of content I've ever had all the way down to my name signing up my name Alex. Like that whole thing all of that is my highest performing LinkedIn piece. So it's like okay, well I know that people like that piece of content and it also helps them know who I am. And so if you can do something like that, I think that gives you a little bit of two birds one stone.
2:44But great question.