3,6 Millionen Facebook-Follower mit KI-Coaching monetarisieren

0:00started the world's first AI certified consultant program back in early 2023. Um, my business partner Valentine and I who uh got here today. Um, we have the world's largest Facebook group for AI. 3.6 million. >> Do you really? >> Wild. It's a lot. >> Yeah. Actually, uh, Facebook shut us down one day. Uh, shout out to everybody else who got shut down that day. >> School won't. >> Yeah. Well, that was funny story. We We moved a thousand people to our school group that day. So,

0:27>> and the engagement skyhigh. >> Yeah. That's been great. Um, so what we do obviously is teach uh people how to use AI specifically for business and marketing. >> Yeah. >> Um, one of the challenges that we have, we have uh a couple product lines actually. Daniel Gardo, another business partner, he just recently acquired a software company that I have. Um, but we all serve the same verticals, which is business owners and people who want to use AI to make money.

0:55>> Yeah. So, um, we have a course that is $1,500. We have an AI certification program that's a 5K. That's a recurring revenue offer. We did not have a >> Yes. annual. We did not have a low ticket offer um until this year when we just couldn't figure out why we couldn't get our giant Facebook group to buy anything. Um, we started doing a little research on that. Uh, and it looks like we have out of 3.6 6 million. We have about 1 million that live in a western country

1:28>> and we think that probably has something to do with it. >> Sure. >> So we this year started launching $5 offers that has been 17 27 $37 upselles and then now we're moving people to our school group which is a $49 >> a month. So we have 3,000 people in our school group. >> We have about 500 members in our AI persona method course which is a education on how to use AI. and we have 170 um people going through our AI certified consultant program.

1:56>> Okay. >> Um the problem that we're trying to figure out here is we have 3.6 million people. >> Yeah. >> We're trying to figure out what our attention we're trying to figure out what the best content strategy is to um kind of or maybe you would know best. Maybe we're trying to cast too wide of a net. Um but we're trying to obviously maximize and monetize uh the massive audience that we've built. So, I think that's our main our main issue right now.

2:24>> So, do you feel like you're undermonetizing that 3.6 million person audience? >> Absolutely. Yeah. I mean, we probably monetize like.01%, you know, or less. >> Yeah. Well, it I don't think it's as bad as you think it is. Um because 2.6 are not even US. So, I I will just generally just like cast it out for the purpose of our like discussion. And so you've got a million people in the US who are the higher likelihood people who are going to buy or spend more material amounts of money. Of the 1 million people that are in the group, how many of those million are active would be like the next subset which probably be like a significant amount. Probably less than a million.

3:00>> Yeah, we I would say on a month-to-month basis, we probably have maybe what Valentine would know the numbers better, but probably 100,000 or so people that are active. >> Yeah, that's still great. I mean, that's still awesome. So you have 100,000 people are active. So, I would use that as my number because literally basically everyone else either can't afford it or isn't paying attention. And so, you have 100,000 people that are kind of like on your pseudo email list if you think about it like that. Um, and so we need them to engage and so we need and that community, what do you do you just put in like AI trainings and stuff or like what do you

3:32>> Yeah, so we have AI trainings. Um, we have we have definitely started moving all of our courses into the school platform as well so we can see the >> the upsell opportunity. >> Can I give the content strategy that I would do? >> I'd love it. >> Yeah. So, when I talk about declarative versus procedural, you want to be demonstrating two things. You want to show what AI can do, >> not how to do it. >> Let me show you this cool thing I built. Here's a screenshot of the thing. Now, let me show you what it does. Not like all the boring stuff that like no one's going to watch and feels guilty about not watching it. Um, but you want to show like this is what you can do if you learn this skill. And they're like, "How do I learn that skill?" And you're like, "Go over here."

4:09>> And so the nice thing is that that stuff people will engage with because it's cool. Like in and of itself, it's cool. And so that content will do better and we'll engage more people in my opinion. And so that's where your CTAs can be like, "Hey, if you want to try all of our thing, that'll like this is just one of a hundred different automations that we have inside of our school community that will show you how to build." And so basically each of the builds that you do becomes a lead magnet for a different avatar and you're showing what happens when you do it right. It's the ultimate proof. And then you can sprinkle in the testimonial stuff. But I think by and large if you just show what someone can do and the zillion use cases that AI can handle, that will give you like gazillions. And so I would think about it like a matrix of on like the vertical I would have all the different functions that you guys know how to build and then on the vertical I would have uh the different business use cases that it would apply to. So it's like I'm going to do an answering service for lawn care, an answering service for a spa, answering service for right. So like most of the times this goes for everybody. We assume that we need significantly more variety than our avatars think. Like then you think you need to reinvent the wheel. You need to just show a wheel going through mud and then a wheel going through water and then a wheel going through hard gravel and then a wheel going through concrete.

5:23Like you just need to show the same thing over and over again in slightly different settings. And I'll give you the most natural extreme of this. So think about Dave Ramsey, right? Dave Ramsey has a show where people call in and he says, "Spend less money." >> Right? spend less than you make. And that's that's the show. And he's been doing it for 45 years. Three hours a day. Ring ring. Hello. I wonder what he's going to say. [laughter] I wonder if the spend less than you make applies to somebody who just won the lottery. I wonder if spend less than you make applies to someone who just got divorced. I wonder if spend less than you make applies to. You know what I'm saying here? Like people have no ingenuity. like the vast majority of the market has zero creativity. They cannot imagine anything and so we assume that they know everything that we know and so of course you can apply this framework to all these different scenarios. The reason that in the webinar on money models I had to be like we work with [snorts] brick and mortar like [laughter] I did that whole laundry list is because people will wait and they'll be like oh that one's me okay good so this applies to me and I'm like for sake right of course it do you does cash flow improve your business tell me one that doesn't improve the business but I had to say every single type of business and some of you guys may have caught this or may have not but I actually did it two different ways so one was I listed the names of the portfolio companies I obviously provided proof in case that's the one way of doing it. The other way of doing it was I did a reverse label. And so some of you guys may have caught this, but I said, "Hey, there's only four ways to sell, right? You can sell in person with a salesperson. You can sell online with a salesperson. You can do selfch checkckout in person or selfch checkckout online. There's only four ways to sell and money's work in all four."

7:06>> And before I introduced each one, I was like, "Who's the number one?" Everyone raised their hand. I'm like, "Great, this works for you." And by the end, everyone has said they're one of the four. And so then it works for everyone. But that's what I had to I had to create a framework to be like, "Oh, no, this one is me." It's like, "Yeah, of course." Right? >> And so you want to create like two is too few, but four is enough that it feels like there's there's more there. And so I think from a marketing perspective for you, I would go I would my goal would be to siphon everything from Facebook into school. Not because I mean I don't care, man. Like we have a we have a lot of us. You're

7:36>> not biased at all. No. >> Um >> we have a lot of users. I'm not worried about it. >> Um but the marketing strategy would be just show them what you do. apply it into a new setting. Don't show how to build the whole thing. >> Or if you do, make it like super fast, like 60 seconds of like, so all we did was we connected this to this to this to this and we had it trained on this and then this is the voice that came out. Let me show you what it looks like in action. And then they're like, "Fuck, I want to learn that."

8:02>> I think you're absolutely right because looking back on the webinar that we have, we do teach a lot of procedural stuff that we probably should just strip out. Um, and we did a survey. We we have been very good at doing surveys and we found that like 88% of the people that actually bought our programs when we asked them like why did you join the program literally 88% said they want to learn how to make money with AI. >> Oh yeah. >> So I'm thinking about just redoing our webinar content saying here's five ways you can use AI to make money. Which one of these is a way that will work for you?

8:32>> Yeah. And I think if you make it a choose your own adventure then they'll be like whoa this is so cool. >> Sweet. Yeah. Thanks Alex. Have it up. [applause]