Warum es gut ist, wenn andere dich kopieren

0:00Don't be so worried about people who imitate your work. They only know the what, but not the why. If you stopped being creative, so would they. A photocopier isn't an artist, even if it can recreate the Mona Lisa. I love that. Because you think that like you you are source in that situation. And so, everyone is therefore like a subset of you. And they require you to live, you don't require them.

0:28And the equal opposite is I think we should be more fearful of when everyone stops copy copying you. Like the day that no one copies you is far far more frightening than the day everyone's copying you. >> Yeah. Jimmy Carr refers to China as a cover band. >> [laughter] >> You know. It's like that the cover band of the Beatles. And he says, you know, they're they're good and and in many ways they're able to produce things at more scale and so on and so forth, but they're not driving the innovation forward in that same way.

0:55Yeah, the idea of getting upset about people copying is just ridiculous. Like Yeah, that's all I That's all I got on that. >> why it's painful, right? If someone's gone through Okay, let's test and test and test and test and test and then finally find a particular formula that formula that works. And then 10 people downstream get the benefit of this hard laborious effortful late-night grind and iteration. And they just got to be like, oh, that thing. Yeah.

1:26I So, I think that like they they'll be able to copy what they can see, but they won't be able to copy what they can't see, which is understanding why each of those pieces are in place. And when something changes in the future, they won't be able to iterate from there because they don't know why it was there in the first place. >> Right. And so like, I mean, I've obviously dealt with this in a business context where like real dollars are at stake. And so like in the gym world, you know, gym launch for those who don't know, I had a big licensing company. We had 5,000 locations. And anyways, so we had basically business processes that we would, you know, iterate and figure out why this worked. And so then I had I I used to keep a list of names and then I just it got too long and tiresome to keep the names of all the people who tried to take the stuff and then sell it as their own.

2:03Um I say their I say their names every night before I go to bed. You think I don't remember you? I remember all of you. Um And so none of them 10 years later are still around. And not and none of them even came to a tenth of the size of GymLaunch. And it was because it wasn't theirs. Like the person that I would be far more afraid of somebody who comes out with a significantly better system than what we had to help gyms make more money and help their you know help their clients more.

2:30But like to this day like there still isn't one and that one's GymLaunch is still the category king in that in in that industry. And so it's like just and that's because we put and we were talking about this earlier everything is in R&D for us. And so we actually like we're the only licensing company that had an R&D department. And we would test uh we call them plays but we test plays every every 14 days. And so we'd spend 50 or 100 grand on just a test. We'd be like all right let's test this new marketing campaign. Or we'd say hey let's test this new uh high-ticket sales process. Or hey what if we did what if we tried to sell memberships via chat?

3:02Let's just give it a shot see what happens. And and honestly 70% of the time it would it was worse than the control. Like it didn't work as well. And what we would do is we'd present it to licensees and say hey guys guess what we just spent 50 grand on that you don't have to spend money on. Look at the results of this sell memberships via chat. Yeah yeah. The thing is is that most people are actually really happy to to know that it didn't work cuz they it felt like they were scratching an itch like oh great I don't have to do that one. Like someone did that test for me.

3:29So anyways um all that to say uh unless you have that that trail of bodies behind you that led you to figure out this one thing when there is a kink in the system because some external condition changes which it always will they then don't know which means you're always still going to be ahead. >> Yeah that's very interesting. Yeah because if you understand the physics of the system if you understand the dynamics of why you're doing the things that you're doing and something changes, you can respond. But it goes back to people with high standards.

4:03You have to presume that you win in the weeds. Yeah. You have to presume that you win in the weeds. And if you do, and if you're continuing to be this close to it, yeah. As soon as things change, you go, "Mhm, that's interesting." Why is that happened? And that then allows you to continue to iterate. >> And you see it cuz you're in the weeds, right? Somebody who's all the way zoomed out, just like, "Yeah, copy paste that." They're like, they're one, they're late cuz they have to see that it's working, see that it's working consistently. So they're already 3-6 months behind. Then they start trying to figure out how to implement it, and then they start implementing it, and then what they don't see is the things that made the conditions that made it work to begin with. And so like, if you just assume that you're always in the lead, then it means then, sure, second through 10th place will always copy number one, but to the victor go the spoils, and so you will like, no one gives a who is fourth place at the Olympics.

4:53Real quick, if you are business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So, my team and I put together the $100 million scaling road map, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through, and more importantly, where they got stuck and how they got past it. And so we broke it in these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at, and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so, no matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You can go to acquisitn.com/roadmap, plug in your business information, and if you want us to actually help you de-constrain the business and you're trying to scale, we'd love to help you out. On the thank you page, you can just book a call with my team and we will look at the business, see if we can help, and if we can, we'll invite you out to Vegas and we'll do this in person live.