One of the hardest business lessons I’ve had to learn is: you don’t try to get bigger.

0:00Alex, I made a hundred pieces of content, and no one ever says this cuz no one even does it. But like, I made a hundred pieces of content in a row, and you look at the videos, and it's just them selfie style, and they and they click post, >> [music] >> and they never look at any of the past videos. They said, "See, I did posted a hundred times." And you're like, "Did you look at which ones did better?" Cuz if you post a hundred, one will have done better than the other hundred. That's just math. And so then you look at what was different about that one. And you say, "Okay, how can I do more of that?" And what was the one that got the least amount of views? Okay, how can I do less of that? And [music] then you do that for the next hundred. Now you have a feedback cycle. You just need to start. Have a feedback cycle so you get better, and then not stop. And if you do that in a long enough time horizon, you win. So it's not just about doing every day. You have to do, but you have to get better. And so if you're not taking the time to say, "Okay, well, …