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Was du mitnimmst
- Frag jeden Mitarbeiter, wie er mit seiner Rolle dem Unternehmen Geld einbringt, viele wissen es nicht.
- Auch scheinbar simple Jobs wie Kamera halten lassen sich klar mit dem Umsatz der Firma verbinden.
- Schlechte Arbeit kostet das Unternehmen Zeit, Material und schlechtere Ergebnisse, das macht den Wert sichtbar.
- Wer versteht, wie sein Job zum Umsatz beiträgt, empfindet seine Arbeit als bedeutungsvoller.
Volltranskript
Das Transkript ist das englische Original mit Timecodes. Die deutsche Zusammenfassung steht oben. Sprecher werden automatisch zugeordnet.
0:00And so I'll give you a really powerful frame that you can talk to anybody in the business with. You can say how do you and your role make the company money? It sounds like a very simple question like we should people should be able to know how the business works especially as it relates to their job. If you ask this to your team today many of them will not know the answer to that question and that will frighten you. But fundamentally like some of them are easy sales. Uh people come in and I get them to give us money and if they give us money we make more money. Right?
0:32That makes sense. Great job. Okay. But then you have some ancillary roles like what does finance say? What does tech say? What does media say? What does market? So there so when we make so if I ask my my my my guy who's behind the camera, right? So of course marketing is something that generates money. But you don't do marketing. What do you do? I hold the camera. Okay. So then what ways do you make us money? Not the marketing function. This is where it gets more interesting. So if I had this camera person and he he or she, right, slow down. He or she holds the camera. I say, "All right, what does bad camera work do?" Well, bad camera work would be a waste of time, right, of the entire team. Number two, the media would perform not as well because it would be offc center or, you know, it would just the the lighting would be off, whatever the hell, right?
1:27Um, on top of that, we would I mean, we'd waste the footage. Trying to think what other things would would it cost us in the business. We probably have uh equipment that would be ill-fitted. Uh, we wouldn't save the stuff that we'd have. All the things are are huge cost setters. And so, you can reverse each of these kind of potential mistakes into these are the things that we have to make. what percentage of the time uh was everything saved correctly? Was it named correctly in the system? Saved to the correct drive, uh timestamped appropriately, the lighting and/or camera was set up correctly, and it was on time so we could start at the time we said we're going to. If that's 100% of the time, it's like, dude, you're making us money, and here's how. And I think that when people have the understanding of how what they do relates to how the company makes money, it gives more meaning to like what impact. People like, I wish I had more impact. It's like it's usually because they do it.
2:13Like if you have a job in a company, you have an impact. you probably just don't know what the impact is and so decide and explaining that to somebody I think is is a very big unlock because they see the value that it that their role provides in the overall work. All right. Now, …