Was du eigentlich verkaufen solltest

0:00So, let's say someone's listening to this and they're thinking, all right, cool. I know I I like I've I've read Alex's book, he's telling me he's he's he's telling me I've I've got to I've got to sell a thing. I don't I don't know what to sell. I don't know if I have any skills. I don't I don't I don't know what I could possibly offer to the world. Yeah. How do we How do we break that down? Yeah, this is actually a topic that I covered more in the leads book that's coming out soon. Soon relative terms, 6 months-ish. Everybody knows something, all right?

0:25And so, the idea is what do you have Like everyone has unique depths of knowledge in certain areas because you've been alive and your eyes and ears have taken inputs, period, right? And so, I like to think of people starting Like so, if you look at Are you familiar with Y Combinator? Yeah. I say yeah. But yeah. Yeah, so Y Combinator is one of the most successful, you know, I don't know if they're technically VC.

0:49They're you know, seed capital startup investors in Silicon Valley and they have a very standard deal structure and they have criteria for what they look for in companies. And one of the most important criteria that they look for is past experience. And so, they're okay with somebody who's super young, etc., but they want to they want you to have experience in the industry cuz there's just so much ignorance debt that you have to pay down if you literally know nothing about an industry. Like there's just so much Like if your dad was a mechanic, you know so much about cars just by osmosis of being around a mechanic for 18 years. And so, I like to think past jobs you've held, you will know stuff about that industry. Um the jobs of your parents are things that you will know about that industry. And then you've got personal interests. And so, I think that if I had put those into three buckets, it's like parents stuff, past jobs of self, and current interests. And so, it's like of those three things, which of those three buckets do you think you could help someone do a thing better?

1:48And so, the idea is you want to sell the most valuable thing, right? And so, the most valuable thing is what is the problem that I can can somebody else solve that I could charge the most money for or in reverse that could make them the most money. Um and then I will be able to charge a percentage of the money that I'm able to make somebody else in this thing. Now, that's in a B2B setting. In a B2C setting, it would be how valuable do people perceive uh the problem that they have as, right? Whether it's like I can teach music, tons of people want to be able to learn how to and if you're better, you know, cuz you've had a side interest in that, awesome. Maybe you have a side interest because you're really good at editing the songs. Well, there's tons of musicians who would love who hate that part and would love to have that. So, it's like we all know how to do stuff and all we have to do is package the thing that we're doing and I think the big problem is that people expect that they're going to have a perfect business, but if you look at the track record of all of I can't think of an entrepreneur besides Jeff Bezos, who's a freak of nature, whose first business becomes the most valuable business in the world is most people have a graveyard of failures behind them. And so, the idea is you start not with the intent of saying this is going to be the one thing I'm going to do for the rest of my life, which is the fallacy that employees have uh that whatever they pick is going to be the thing they're going to do for the rest of their lives. When in reality is I just have to do a thing that I'm good enough at that I can learn the game and the thing is once you start taking steps, the the next step becomes illuminated. You trying to think 100 steps into the future when you have no context is is irrelevant because chaos is going to break your plan anyways. And so, do what you know, exchange I like service businesses to start because they are the in my opinion the lowest risk to start cuz you're just it's just your time, right?

3:19>> So, service businesses meaning Do stuff for money. Like mowing the lawn or cleaning windows or like whatever. >> service. Clean houses, like whatever. Like all of those are just service businesses, right? And they're fine. And a lot of people think they need to have some novel idea to start a business when I mean, the best in my opinion, if you're if you're getting into it, the best way to start a business is just look at what everyone else is doing and just try and do it better. Like that I mean and there's obvious holes. Like if you've if you've gone to if you've gotten your dry cleaning, it's like can I do this in half the time as this guy?

3:50If I do the lawn care, what are the things people hate about lawn care? Ah, they leave the the the trimmings around the edges are all are all all shitty, the person doesn't speak English that well. Like, well, cool. Then I've got advantages, right? So, it's like, what are things that I already know how to do or I have past experience in? What things, because I have past experience, I know that other people struggle with that sucks about this thing? And then I will solve that specific problem. And it could also be a problem that other people solve, too. You just try and do a little bit better. Like, it's it's it's just not rocket science. You know what I mean? And then you exchange you start selling your time for money. So, yes, you're still trading time for dollars. You don't need to read read Rich Dad, Poor Dad just yet, right?

4:22You're still trading time for dollars. Right, but the point is that you're you're you're trading that time for money in order to learn, not to earn. You need to earn in order to pay your pay your rent, eat, et cetera. But, the the major thing you're doing is you're paying down ignorance debt. So, the vast majority of your income is coming in the terms of in in the form of education, rather than earning. Real quick, if you are a business owner and you're not growing as fast as you'd like, I'd like to give you a free gift. So, my team and I put together the 100 million dollar scaling road map, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly, where they got stuck and how they got past it. And so, we broke it into these 10 stages and we made this little kind of quiz thing, where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources and finance. And so, no matter what you're struggling with, someone else has already struggled with it and solved it. And so, I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information and if you want us to actually help you deconstruct the business and you're trying to scale, we'd love to help you out. On the thank you page, you just book a call with my team and we will look at the business, see if we can help and if we can, we'll invite you out to Vegas and we'll do this in person live.