An independent fan project, not affiliated with Alex or Leila Hormozi or their companies.

Hormozis.de

Acquisition HQ Workshop · MoreMozi

Most business owners shut off $17 leads for $5 ones

A lead gen campaign got $5 leads at a 4 to 1 return, a ROAS campaign got $17 leads at over 11 to 1. The lesson: cutting the pricier lead source because it looks worse on paper is the common, wrong move.

Watch on YouTube Most business owners shut off $17 leads for $5 ones

This video does not allow embedding, so you get a static preview and a link to the original.

People
Alex
Channel
MoreMozi

Alex Hormozi ›

More details
Format
Acquisition HQ Workshop
Origin
MoreMozi Shorts
Transcript
Full transcript on this page

Key takeaways

  • Most people, most business owners would look at this and say, "Well, this one's getting $5 leads.
  • And that's why most business problems are counterintuitive, cuz the intuitive answer is usually wrong, cuz you've already tried it.

Chapters

  1. 0:00
    Abschnitt 1 I'll give you guys a fun stat.
  2. 0:31
    Abschnitt 2 Shut off the 17 and get the five." >> From Right.

Full transcript

Locally archived YouTube transcript with timecodes. Speakers are assigned heuristically and may be corrected editorially.

2 segments

0:00Unternehmer/Gast I'll give you guys a fun stat. So, in the launch, we had campaigns that were for lead gen, and we had campaigns that were targeted for ROAS. On the lead gen campaigns, our average lead cost was $5, and we got four to one on those campaigns. So, every four $5 lead was worth 20 to us. On our ROAS-based campaigns, our average lead cost $17, and the average lead was worth 189. So, it was an 11+ ROAS. Most people, most business owners would look at this and say, "Well, this one's getting $5 leads. This one's getting $17 leads.

0:31Shut off the 17 and get the five." >> From Right. And that's why most business problems are counterintuitive, cuz the intuitive answer is usually wrong, cuz you've already tried it.