An independent fan project, not affiliated with Alex or Leila Hormozi or their companies.

Topics

Pick the problem you’re working on.

Each topic has a guide and the best videos to go with it. One problem at a time.

How to build offers, set prices, and raise perceived value so customers find it easier to buy.

Sales calls, scripts, objection handling, and sales structure as a repeatable system for your market.

Create more demand: content, outbound, referrals, and simple lead systems for B2B offers.

Content as a demand system, not busywork: ideas, formats, distribution, and conversion.

Hire people, lead them, and build management systems: standards, roles, and team accountability, based on Leila's approach.

From a self-built job to a company: systems, roles, priorities, and the constraints that limit growth.

What makes a good leader according to Leila Hormozi: humility, empathy, reliability, and clear communication instead of titles and ego.

Culture comes from behavior, not mission statements: hire A players, unlock the potential already on your team, and part ways fairly.

Say clearly what you want, anchor hard conversations in the other person's goal, and argue with logic and evidence instead of feelings alone.