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The reason Moore has the highest risk-adjusted return for a business or for you is that it's so hard to to get something to work, right? Many of you guys have tried anything, you've been in marketing channel, a new sales script, a new offer.

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Short
Origin
MoreMozi Shorts
Transcript
Full transcript on this page

Key takeaways

  • The reason Moore has the highest risk-adjusted return for a business or for you is that it's so hard to to get something to work, right?
  • Many of you guys have tried anything, you've been in marketing channel, a new sales script, a new offer.
  • I can allocate them to take a risk and roll the dice, or I have this thing that I know works, and I need to jam more into that machine, which is why it's the risk of the highest risk-adjusted return move.

Chapters

  1. 0:00
    Abschnitt 1 The reason Moore has the highest risk-adjusted return for a business or for you is that it's so hard to to get something to work, right?
  2. 0:23
    Abschnitt 2 I have these limited resources.

Full transcript

Locally archived YouTube transcript with timecodes. Speakers are assigned heuristically and may be corrected editorially.

2 segments

0:00The reason Moore has the highest risk-adjusted return for a business or for you is that it's so hard to to get something to work, right? Many of you guys have tried anything, you've been in marketing channel, a new sales script, a new offer. You try a bunch of things, and then finally something works. The likelihood that you're changing that thing and that next thing working is actually statistically very low. Think about how many different things you had to try before something actually worked.

0:23I have these limited resources. I can allocate them to take a risk and roll the dice, or I have this thing that I know works, and I need to jam more into that machine, which is why it's the risk of the highest risk-adjusted return move.