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Short · MoreMozi

The economy has shifted.

The biggest brands that exist come from the endorsements of celebrities. Conor McGregor came out with Proper Twelve.

Watch on YouTube The economy has shifted.

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Alex
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MoreMozi

Alex Hormozi ›

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Short
Origin
MoreMozi Shorts
Transcript
Full transcript on this page

Key takeaways

  • Because a brand can't be victorious in and of itself, it's not a person.
  • People make the association in their mind, and then they buy the brand to get the association of the thing they could never do but always aspire to.

Chapters

  1. 0:00
    Abschnitt 1 The biggest brands that exist come from the endorsements of celebrities.
  2. 0:26
    Abschnitt 2 [music] Little lady who's got money and doesn't have status trades her money for the bag that she can associate with Kim to get the status.

Full transcript

Locally archived YouTube transcript with timecodes. Speakers are assigned heuristically and may be corrected editorially.

2 segments

0:00The biggest brands that exist come from the endorsements of celebrities. Conor McGregor came out with Proper Twelve. Boom, it was a $600 million deal. And The Rock had Teremana Tequila, which is now worth like $4 billion. Kylie made the front of Forbes as a billionaire, and she was 20. Mr. Beast, he will be a centibillionaire. We can't be Kim Kardashian. Kim is the ultimate status. Then, Dolce & Gabbana signs Kim. People then see the status that Kim has and associate it with Dolce & Gabbana.

0:26[music] Little lady who's got money and doesn't have status trades her money for the bag that she can associate with Kim to get the status. LeBron and Nike, they wanted to associate Nike with somebody who's victorious. Because a brand can't be victorious in and of itself, it's not a person. People make the association in their mind, and then they buy the brand to get the association of the thing they could never do but always aspire to.