I’m going to give you a metric that you should be tracking that isn’t views...

0:00Be honest, who makes views the most important metric you track? Right. A lot of you. Before this, we used to track views as our primary metric, but I'm going to give you a good metric that you can track, a metric that you might not expect. It was ad revenue. So, for me, I pretty much always ignored ad revenue and just saw it as something that could offset some of the cost of my media team. There was really nothing else. But, I was wrong. It's actually so much more. Let's dive into a little bit for a second of like, how does ad revenue come to be? So, it comes from two things. It's number of views times revenue per views. Now, the actual term is RPMs, which is revenue per mille, which is French for thousand, but it's number of views times the revenue that you get per view. Fantastic. And this is why this is important, because we thought views, and that was the only metric we had. But, we had to have something to counter it, cuz otherwise then you get views for views sake. But, we needed a quality metric with a quantity metric. And so, it takes account the quality of the audience, which for me was business owners, who have amongst the highest spending power, and so RPMs are the highest. So, for me, the RPMs go up, it means I'm getting more of the quality people that I want.

0:53So, I mean, ideally, we absolutely want to crank views with the right people, and that's what that was able to track for us.