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Key takeaways
- The reason more has the highest risk adjusted return for a business or for you is that it's so hard to to get something to work, right?
- You have a new marketing channel, a new sales script, a new offer.
- I can allocate them to take a risk and roll the dice or I have this thing that I know works and I need to jam more into that machine which is why it's the risk at the highest risk adjusted return
Chapters
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Abschnitt 1 The reason more has the highest risk adjusted return for a business or for you is that it's so hard to to get something to work, right?
Full transcript
Locally archived YouTube transcript with timecodes. Speakers are assigned heuristically and may be corrected editorially.
0:00The reason more has the highest risk adjusted return for a business or for you is that it's so hard to to get something to work, right? Many of you guys have tried anything. You have a new marketing channel, a new sales script, a new offer. You try a bunch of things and then finally something works. The likelihood that you changing that thing and that next thing working is actually statistically very low. Think about how many different things you had to try before something actually worked. I have these limited resources. I can allocate them to take a risk and roll the dice or I have this thing that I know works and I need to jam more into that machine which is why it's the risk at the highest risk adjusted return …