Personal Trainer auf dem Weg zur ersten Million

0:00Unternehmer/Gast My name is Angelo. I sell personal training to people um aged 45 plus. >> Okay. >> Right now I'm at 300k revenue and I would like to be at 1 million. Um the thing that's stopping me is that right now I have three locations. I grow >> way way too fast. So one location is filled with like 180 members

0:21>> paying on average 80 per person. Um one location is at like 46 people. uh also paying the same and another location is at 105 people also paying the same. So that's the situation we're currently in. Um >> that's you're making 300,000 between three locations. >> Yeah. Combined. >> Geez.

0:45>> Who's doing the PT? >> Yeah, I know. So, uh one on two. Um people come one time per week, 20 minutes, normal clothes, they don't sweat. um with a personal trainer. We train like six people per uh one hour. So um every 20 minutes, two new people. It's high intensity. 45 plus 55 until 65 is um 80% of my clientele.

1:09>> And it's 80 bucks for the 20 minutes >> like um excluded 9% VAT. So uh on average 80. Yeah. >> Okay. And that's per 20 minutes. >> Um per month. >> Per month. So they get four 20-minute sessions for 80 bucks. >> Exactly. Yeah. Um margins could be 80% if if um we are doing like uh if we're utilizing 85% of the sessions,

1:38>> which is the case uh in one of the three locations. >> But the reason why I grew so fast to three locations, I acquired one last year for 15K, so basically nothing. >> And I set up another one. It's brand new. >> Okay. So, if you get these ones to full capacity, do you get to a million? >> Um, not sure. Um,

2:05>> well, what does a fully What's a filled facility make? >> No. Um, I I I was I was thinking to grow each facility to 300 people. >> Okay. >> Um, so 900 in total. Uh, yeah. >> Okay. Got it. So what's the issue >> right now? I'm not getting enough leads. I'm a little bit cash constraint as well. So I was doing like uh a lot of outreaches on WhatsApp, old members, old leads.

2:34>> Yeah. >> Got me some new clients, old clients back. But um >> how do you get customers now? >> I'm sorry. >> How do you get customers now? >> Um yeah, right now. right now at the moment. Yeah, just with one reach out using the AI. >> Well, good on good on good on my AI, but um you need a more scalable way of getting customers right now. Uh not that that's not scalable. I mean, how many how many new customers can you get per day?

3:08Alex >> Yeah, if I'm doing the sales, I could do maybe Yeah, 10. But I also have a team. You can get 10 customers a day via outreach. >> Yeah. >> Okay. Um >> well then shoot that's 300. 10 a day. 30 days 300. You need to get 300 each. >> That's a lot. >> That's a lot. That's too much. But I also got a lot of clients using Facebook ads. But right now um yeah because cash constraint um I didn't have uh

3:38>> Well, are you actually cash constraint or is the offer that you're what's the offer that you're advertising? So, um, right now, yeah, the offer we are advertising, um, yeah, I I I just set up some new ads today. Uh, what I'm now advertising is like, uh, when people don't get like results in like four weeks, >> they, um, they get the next four weeks uh, for me. >> Sure.

4:02>> Okay. What's the price though? like um 90 97 and setup fee of €59. >> Okay. What's it what's it cost to get a customer for you right now? >> Um with the old Facebook ads it was like €200€250 >> per customer. Okay, that I mean that sounds right.

4:29Alex >> Yeah. >> So it's not that you're cash constrained, it's that uh you're not charging enough on the front end. So, you need to sell a defined end thing. So, um I think that you should have something that's called like on-ramp or onboard. So, it's like listen, we're we're able to sell PT at $80 in small groups because people get onboarded um for six weeks. That onboarding cost $600 and then at the end like then you go into the normal thing.

4:57>> So, for the first six weeks I charge >> 600. >> 600. Mhm. Give them a meal plan. Weigh them in every time. >> Meal plan and >> and weigh them in. >> Weigh them in. >> Mhm. Have you read my Gym Launch Secrets book? >> No. No. No. >> I wrote an entire book on how to run a gym. You should read that.

5:23>> Yeah, I'm going to do that. >> That is my first and only real recommendation for right now. That being said, I think you were in a six week challenge. $600, you lose 20 pounds in six weeks. And if you do, you get the money back. >> But but um yeah, the thing is that the people who come to uh to our location >> is that um >> they don't want to lose 20 pounds.

5:49>> Cool. So all we do is we make a different goal. >> Yeah. >> You want to They all want to tone up and feel good, right? >> Yeah. Like um they want more. >> Listen, I already know the problem. I I was literally in the gym industry for a while. I I I know what you're we're dealing with here. So >> they want to get in shape. The biggest problem they have is accountability and the thing they're afraid of is getting hurt. Right. >> Yeah.

6:14>> Right. So you sell that as the program. The reason that we do it this way is because people struggle with worried about getting hurt, which is why we do more onboarding to make sure you don't get hurt. You're worried about accountability, which is why we put the dollars on the line to make sure that you show up. And we want to make sure that you feel good kickstarted in your fitness, which is why we're going to put some goal because if we don't measure progress, how are we going to know what's working? All right. So, I'm going to take your body fat at the beginning, body fat at the end. You might stay the same weight, but we're going to change the numbers around. It gives you something to target towards. Now, 3 weeks in, we're going to say, "Hey, Sandra. Hey, Dan. You guys have been doing great. You're down four pounds.

6:48How you feeling?" Amazing. So, you realize this is a lifelong journey, right? Not something you're going to do in six weeks. Yep. Okay. Amazing. So, this is what I want to do. I want to match your commitment because you've already showed up. every time you said you were going to, and hopefully you feel like I did too. I'm gonna take that money that you put towards this and we're going to roll it towards the year. That way, we can make this a lifestyle rather than a quick diet. How's that sound? Fantastic. You want to just prepay for the year right now?

7:11That's what most people do. >> It sounds like you said that a lot of times. >> Yes. I've also taught 6,000 gym owners how to sell this. So, yes, >> but um Okay, >> tell me why you don't think that's going to work. Go for it. Tell me >> like um okay, I'm going to try this new offer um and then I'm going to give that back to them like the €600 they invested.

7:38>> Yes. But how are we going to give it back to them? >> I don't I don't know. >> We're going to credit it. We're going to credit it towards them staying for the year. You want to do that right now? >> Okay. So functionally what you're going to do is you're currently at 80 bucks, right? >> Yeah. >> You're going to pop the price up to 130. People are going to come in on this offer and then you're going to knock $50 a month off for the next 12 months.

8:05That's $600. So you're going to take 130, subtract $600 per month. That means you're going to be at 80 bucks a month, which is your current price, which means they can prepay for a,000 bucks they get the rest of the year. >> Okay. Sounds uh >> It also comes with a t-shirt. And to to be honest, um yeah, I have to look up on the internet how to um do the meal plans and everything. I've never done that to be honest.

8:32>> It's not hard, man. I promise you. Uh the other thing you should do is after you meet them with them, like you're you're you you sell them right now. You should have a nutrition consultation. It's your first consultation. Sell 200 300 bucks in supplements for the whole six weeks, which means they're going to need two months worth because it's six weeks. So you'll sell three or four products times two upfront and that'll liquidate your cost of acquisition just on products. You don't have to do any more sessions. Cool.

8:58>> Okay. Okay. I um this is this is really important to me. So I I just want to um like reframe what you said to me. So I Yeah, I need to make sure that I understand um yeah what you're teaching me. So, um, new offer 600 6 weeks. Uh, and I have to sell, uh, like supplements for the six weeks. >> Mhm. >> Supplements over like two or 300 bucks.

9:22>> Mhm. >> Uh, and besides that, uh, a meal plan. >> Mhm. And you weigh them in every week for the six weeks. >> And then, >> okay. >> Give them a goal. If they hit the goal, they get it back. The point is not that they hit the goal. The point is that they start the process. You pitch halfway through. Do not wait till the end. Okay, great. Uh, and then one more thing. Um, I have to get get them in of course and um do you have any any advice on the uh Facebook ads part? Uh like uh not do you have any advice like uh what what I am what I'm currently stuck at is creating ads.

10:02>> Right now static ads are doing the best. I know because I talked to the gym launch team like last week. Static ads are are outperforming video for most people. I still think that better video outperforms statics, but most people suck on camera. And so statics outperform video for most people. So if you're not good on camera, try statics first. My preference is to have >> my my personal preference is to have videos of many customers working out in unison. So if you can get people to do sit-ups or push-ups in unison or jumping jacks in unison or or you know ab cycles where they have their feet on the ground and they're doing the little thing, if you get everyone to do everything at the same time, it's very attention grabbing.

10:36Alex And then you have the offer in the copy. Cool. Yeah. >> All right. >> That's it, man. Easy peasy. Million bucks. >> Yeah. >> Thank Thank you very much. Are you ready for this demo? >> Real quick, I'm going to show you the exact 10-stage road map from zero to 100 million plus that less than 1% of companies finish. I've now done multiple times. And so, I can say with a lot of confidence that these are the stages as headcount increases that you need to get through. And I broke each of these down by eight different functions of the business. What the constraint feels like, like what are the symptoms of it when you're going through it, and then what steps we actually took to graduate.

11:13And we've done this across software, physical products, uh, service businesses, brickandmortar, all of this. And it works. And it's my gift to you. It's absolutely free. And so the link's in the description, but you just go acquisition.comromadap. Just enter your info and it'll spit it right back to you. Offer it.