Real Estate Reqruiting

0:00I'm in gas station brokerage. I'll do about 2 million in revenue this year. >> Amazing. >> I'd love to get to eight. >> Do you have a big team or it's just you? >> Just me. >> I'm going to take this to the hypothetical extreme. The beauty of your, you know, your role is that ticket size will go up, right? Cuz your network will develop and you'll get bigger and bigger. You'll say no to smaller and smaller deals. That is a path. It probably takes realistically 10 years for you to go from call it two to like 10 to maybe 15. If you want to scale faster, you'll have to give up profit.

0:28Right? >> You need to get more brokers or agents, whatever, underneath of you who are going to go sell. Think about this as a cost of doing business in the business that you're in is that like you're going to have to take your foot off the pedal by 20 or 30%. And the big unlock for the business is that you'll have to learn the recruiting, hiring, and training process for brokers to onboard them so that they are active. In the deals that are too small for you, what are you doing for those? >> Nothing. [snorts] Maybe referring it to someone. >> Yeah, so I would use that as the bait. >> Okay. >> Which is like I'll give you all the business that I don't want to do.

0:54>> Yeah. >> And we'll go 50/50 on it. And I think if you do that, you're going to be able to get a lot more interest. But the biggest thing of all is just like it's an expectation change. You want to make more every year. And you can do that if you don't bring anyone else on, but it's not going to happen as fast as you want. So you might have to take a step back. >> Do you feel that's a path though? Like should I like learn that? >> 100%. If that if I mean I'm a big believer in don't change the goal, change the path. Like I don't want to negotiate on the goals.